Ecommerce web design Archives - Digital Marketing Experts Digital Marketing Experts Mon, 06 Apr 2026 16:05:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.teclan.com/wp-content/uploads/2021/10/cropped-goldenC-32x32.png Ecommerce web design Archives - Digital Marketing Experts 32 32 “I’ll Do It Next Year” – The Cost of Delaying Website Decisions https://www.teclan.com/delaying-website-upgrade-cost/ Mon, 06 Apr 2026 15:59:33 +0000 https://www.teclan.com/?p=20735 Delaying decisions like upgrading your website can cost you customers, revenue and long-term growth. Here’s why acting now matters.

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A cautionary tale on delaying important decisions in business.

Artificial intelligence, tax, legislative changes – there is a lot to think about when running a business today. There always has been, but the pressure and competition feel more intense than ever.

There’s new software every day that outperforms the last. Depending on your industry, markets can become volatile due to global conditions. All of this makes decision-making harder – and slower.

Even if you’re running a business on your own, it’s difficult. Add in a board of people with different perspectives, and decisions can stall even further.

One of the biggest areas this happens is marketing and brand.

It’s often one of the first things to get cut, or pushed to the bottom of the priority list. Ironically, it’s what drives business in. It’s counterproductive – but very common.

One of the biggest decisions within this is your website.

A new website feels like a major project. It’s time-consuming, stressful and comes with a price tag. So it becomes easy to say: “I’ll do it next year.”

But here’s the problem.

Ecommerce is growing rapidly, and the expectation for a modern, fast website is no longer optional – it’s essential.

Even a one-second delay in load time can significantly impact conversion rates. Most people don’t realise it, but it’s a real and measurable factor.

There are two ways to look at this.

Competitive edge

If your website loads in under a second, while your competitors take three seconds, that alone gives you a major advantage.

Speed improves conversion rates, but it also affects perception. A fast, well-built website makes your business feel professional, credible and established – even before someone reads a single word.

Outdated = Liability

The other perspective is more direct.

In 2026, an outdated and slow website is a long-term liability – especially in ecommerce.

If your business relies on online sales or lead generation, your website is one of your most important assets. Without it, your marketing becomes ineffective. You’re sending potential customers to a platform that doesn’t convert.

And when those customers compare you to competitors with better websites, the difference is obvious.

They don’t just leave – they choose someone else.

That’s not just one lost sale. That could be a long-term customer gone. Someone who may return elsewhere, and even recommend your competitor to others.

It might sound extreme, but it’s happening every day.

Online customers are more impatient and more selective than ever. Expectations are higher, and tolerance for poor experiences is lower.

This is where delay becomes dangerous.

It’s Not Just a Time Problem

If you wait until next year, how many customers will you lose in the meantime? How many of those customers will become loyal to your competitors instead?

Their lifetime value could easily exceed the cost of investing in a high-quality website today.

It’s a difficult decision – but it’s one worth making.

Because without it, long-term growth online becomes very difficult.

At teclan, we build high-performance websites using platforms like Shopify and Aero Commerce, ensuring your site runs fast, smoothly and has the functionality needed to scale your business.

If you’ve been thinking “I’ll do it next year” – now is the time to act. Get in touch today.

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When Is the Right Time to Migrate Your Website? https://www.teclan.com/when-to-migrate-website-platform/ Thu, 12 Mar 2026 16:58:57 +0000 https://www.teclan.com/?p=20711 Wondering when to migrate your website platform? Learn why upgrading to a modern website is essential for businesses in 2026 and how it impacts conversions and growth.

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Those using outdated platforms are at a very high risk of losing out and potentially even failing as a business. It’s never been more competitive.

A lot of people wonder when the best time to migrate a website platform is or if it’s worth it. In this article, I break down why migrating to a modern website platform is essential in 2026 and when the best time to do it is.

Migrating your site in 2026 is essential to surviving as a business. Previously, you needed to upgrade if you wanted to scale, but maintain a business? It was quite easy, actually, when it came to websites. As long as it was usable, you could survive.

Now? The world is changing fast, and e-commerce is more competitive than it has ever been. If your site has a tiny delay or a small nuance, it can affect conversions – and it’s literally proven that it does.

It’s no longer a choice; it’s a survival requirement in the world of business.

The right time? That was last year. It’s essential to begin preparations with website development now. Want to book with us? We are booking up fast for the entire year, so get in touch today.

Below are the main reasons to switch over.

1. Site Experience

Users are picky, judgemental and impatient. As bad as that sounds, consumers are statistically the hardest to please they have ever been.

If you don’t have an ultra high-speed website, great functions, the right payment options and a million other things, people complain.

You obviously can’t solve everyone’s problems, but you can certainly start with the most essential.

Speed

On old sites like Sellerdeck, it’s outdated and slow. Moving to platforms such as Shopify or Aero Commerce is essential for competitive speed. Aero is especially known for its speed, even with huge catalogues.

Design

Editing an outdated site makes everything complicated. A simple change or function can take a very long time to implement and be very temperamental – or it may not even be possible.

With modern solutions, you can have a well-designed, customisable site that suits you.

Function

Things like custom variants, Apple Pay, and Google Pay are essentials and very easy to implement in modern-day solutions.

This can significantly increase conversion rates by removing friction. A lot of people instantly click off if Apple Pay isn’t on a site, even once they’ve made it all the way to checkout.

2. Competition

Competition is already difficult. Pricing, who gets supplied first, customer loyalty – it can be really hard to gain an edge over your competition in an age where “everyone has everything” online.

However, a modern, fast website is one of the most significant edges you can have alongside your offer and marketing.

When someone is annoyed by a competitor’s slow site, they go to yours, and it’s a whole new experience.

It might not seem like a big deal, but to consumers nowadays, whether consciously or subconsciously, that’s huge.

3. Technology

As technology moves very fast and develops at record levels, being on a platform that enables integration and support for that will give you much more opportunity and ensure you don’t fall behind.

Aero Commerce and Shopify know they are sought after, which means they will be interested in future technologies being integrated into the platform.

Sellerdeck won’t be introducing new AI models anytime soon or the next big thing – these platforms will.

It might not be a major problem now, but it will be, and you don’t want to be the one left behind.

In 5 years, when you decide to finally switch, your competitors already did, and you’ve fallen too far behind to catch up.

You don’t want that.

There's Still Time

Get in touch about a website with teclan today and we can talk with you about your business, what platform would suit you and how we would help you grow.

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Is Your Website Holding Back Your Marketing in 2026? https://www.teclan.com/website-holding-back-marketing-2026/ Tue, 20 Jan 2026 14:38:46 +0000 https://www.teclan.com/?p=20468 Is your website slowing down your marketing results in 2026? Discover how poor performance, outdated platforms and weak UX could be costing you a lot of revenue. It's not just a smart decision - it's essentially an investment in your business and it's future in the digital landscape.

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In recent years, business owners have become far more aware of the importance of marketing. What was once the very first thing to be cut from the budget… people soon realised it had to be reinstated quickly after a noticeable drop in customer acquisition and revenue.

However, even if your marketing strategy were theoretically perfect for you, it simply wouldn’t work without a website that matches the quality and relatability of the ad. Your marketing is the trail – but your website is the gold. They go hand in hand.

It is the one asset, alongside your email list, that you truly own that isn’t at risk of platform shutdowns or bans. It is where your brand lives, where trust is truly built, and where conversions are finalised. If your website is outdated, slow, or even poorly optimised, you are not just losing money – you are actively putting yourself at a disadvantage… one that can be very difficult to come back from.

Below, we outline some of the most common website issues that can significantly affect your user experience and conversion rate, regardless of how much traffic the site receives.

1. Slow Loading Speed

Attention spans are shorter than they’ve ever been. Users now expect websites to practically load instantly, and anything slower than 0.5-2 seconds can lead to frustration and degrade lead quality.

With modern platforms such as Aero Commerce consistently delivering sub-1.5-second load times, slow websites are no longer “acceptable” – they are seen as behind the times.

A slow website:

  • Increases bounce rates
  • Reduces conversion rates
  • Negatively impacts paid ad (and organic) performance
  • Harms SEO ranking

Consumers in 2026 are faster and far less forgiving than before. If your website cannot keep up, they will move on – often straight to a competitor.

2. Outdated Platforms

Still running on an outdated platform? This is one of the biggest constraints on your business’s growth.

Older platforms limit:

  • Modern design flexibility
  • Advanced functionality and integrations
  • Plugin compatibility
  • Security updates
  • Page speed optimisation

In many cases, businesses are unaware that their platform is actively holding them back. Tools, features, and performance standards that are considered “normal” today simply cannot be achieved on outdated systems.

An outdated platform does not just affect how your website looks – it affects how it performs, if it’s scalable, and how people perceive your brand.

3. Poor Conversion Rate

Marketing only works if it leads somewhere relevant to the ad.

Driving traffic to a poorly designed landing page, irrelevant content, or a confusing user path wastes both time and budget. A strong campaign cannot compensate for a website that fails to convert, no matter how good it is.

Common conversion killers include:

  • Unclear messaging
  • Weak calls-to-action
  • Poor mobile experience
  • Irrelevant or outdated content
  • Mismatch between ads and landing pages

If users arrive with intent and leave without taking action, the problem is rarely the marketing – it is the website and offering.

Your Website Is Not a “Nice to Have”

In 2026, your website is not just a place for people to browse and buy. It is the foundation of your marketing, your reputation, and your growth. Investing in a website and strong marketing is just a wise decision – it is an essential investment.

An underperforming website:

  • Reduces return on ads
  • Undermines brand trust
  • Slows down sales
  • Makes your business look behind the times

A refreshed, modern, high-performing website does the opposite – it amplifies and allows your marketing to be scalable

If your website no longer reflects the quality of your business, or feels a bit slow, it may be time to reinvest. At teClan, we help businesses build, optimise, and future-proof their website so marketing can do what it is meant to do: drive real results and make you money.

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Broken Links, Lost Revenue – How teclan Keeps E-Commerce Sites Running Smoothly https://www.teclan.com/broken-links-lost-revenue-how-teclan-keeps-e-commerce-sites-running-smoothly/ Tue, 25 Mar 2025 13:50:16 +0000 https://www.teclan.com/?p=19164 Broken links can frustrate customers, damage your website’s credibility, and negatively impact search rankings. For e-commerce businesses, where every click counts towards a potential sale, ensuring a smooth browsing experience is crucial. At teclan, we take a strategic approach to identifying and fixing broken links, helping online retailers maintain seamless navigation and maximise conversions. In […]

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Broken links can frustrate customers, damage your website’s credibility, and negatively impact search rankings. For e-commerce businesses, where every click counts towards a potential sale, ensuring a smooth browsing experience is crucial. At teclan, we take a strategic approach to identifying and fixing broken links, helping online retailers maintain seamless navigation and maximise conversions.

In this blog, we’ll explore why broken links occur, how they affect user experience and SEO, and the step-by-step process teclan follows to detect and resolve these issues effectively. Whether you’re dealing with outdated product pages, incorrect redirects, or missing internal links, our expert strategies will help you maintain a high-performing online store.

1. Identify Broken Links

To maintain a seamless shopping experience and improve SEO, teclan uses a combination of tools to detect broken links:

  • Google Search Console – Identifies 404 errors and crawl issues.
  • Screaming Frog SEO Spider – Conducts a full website crawl to find broken internal and external links.
  • Ahrefs / SEMrush Site Audit – Detects broken backlinks and internal linking errors.
  • Automated Monitoring – Regularly checks for new broken links.
2. Analyse the Cause

Common reasons for broken internal or external links include:

  • Outgoing links pointing to removed third-party pages
  • Discontinued or out-of-stock products or products where the URL has changed
  • Deleted or renamed category or landing pages
  • Incorrect manual internal linking
3. Fix Internal Broken Links
  • 301 Redirects – Redirect broken pages to relevant alternatives (e.g., similar products, category pages, or blog content).
  • Update Internal Links – Correct links pointing to non-existent pages.
  • Restore High-Value Pages – Reinstate pages with valuable backlinks or traffic.
4. Fix External Broken Links
  • Replace with New Links – Alter outgoing external links to target active, relevant pages.
  • Use Archive.org – If an incoming external link is needed, but your local content has been removed, you can sometimes retrieve old content via the Wayback Machine or a backup, or you can redirect it to a relevant live page.
  • Remove or Replace Unavailable Links – If a source is no longer reliable, remove the link or find an alternative
5. Improve User Experience
  • Custom 404 Pages – teclan ensures broken pages include useful navigation, search functionality, and alternative product suggestions.
  • Related Product Recommendations – Where a product is unavailable, alternative recommendations can help to retain customers.
6. Continuous Monitoring & Prevention
  • Scheduled Crawls & Link Audits – Regular site audits to address broken links proactively.
  • CMS & Platform-Specific Fixes – Using Shopify, Magento, WooCommerce, or custom platforms, teclan optimises link structures.
  • Proactive URL Management – Ensuring SEO-friendly URLs remain consistent.
Conclusion

Broken links are more than just a minor inconvenience—they can directly impact your bottom line by disrupting the customer journey and harming your search engine visibility. At teclan, we understand the importance of keeping your e-commerce site running smoothly, which is why our proactive, strategic approach to broken link management is designed to protect and enhance both user experience and online performance. By identifying issues early, applying targeted fixes, and implementing ongoing monitoring, we help ensure your website remains robust, reliable, and ready to convert. 

Get in touch with our team today to keep your digital storefront at its best.

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The True Cost of an Outdated Website https://www.teclan.com/the-true-cost-of-an-outdated-website/ Mon, 30 Sep 2024 09:10:51 +0000 https://www.teclan.com/?p=18715 In today’s digital-first world, your website is one of the most powerful tools your business has. It’s where potential customers go to learn about you, interact with your brand, and, often, make their first purchase. But while many businesses invest in creating a website, far fewer regularly update or improve it. If you’re still relying […]

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In today’s digital-first world, your website is one of the most powerful tools your business has. It’s where potential customers go to learn about you, interact with your brand, and, often, make their first purchase. But while many businesses invest in creating a website, far fewer regularly update or improve it. If you’re still relying on a website that was built several years ago, you could be missing out on new opportunities — and losing money without even realising it. An outdated website can become a drain on your business in several subtle but significant ways.

A gif showcasing the old teclan website with a loading bar that transitions to the new teclan design showcased on mobile, desktop, and tablet.
Our website has elvolved over the years, to what you see now!

Mobile Website Optimisation: The New Standard

It’s no longer a secret that mobile traffic dominates the internet. As of 2024, more than half of all web traffic comes from mobile devices, with users expecting fast load times and seamless experiences. If your website isn’t optimised for mobile, you’re likely driving away a substantial portion of visitors before they’ve even had a chance to engage with your content.

According to research from Google, 53% of mobile users will leave a site if it takes longer than three seconds to load. Mobile-first indexing by search engines means that if your website performs poorly on smartphones or tablets, your rankings will also take a hit. This isn’t just about keeping up appearances; it’s about ensuring you’re not inadvertently alienating over half of your potential audience.

Good Web Design Focuses on the User Experience

User experience (UX) is one of the most critical aspects of web design. Today’s internet users are spoiled for choice. They expect websites to be easy to navigate, fast to load, and simple to interact with. If your website is slow, cluttered, or difficult to use, visitors won’t think twice about leaving.

In fact, it takes users just 0.05 seconds to form an opinion about your website. This first impression determines whether they’ll stay and explore or leave and potentially never return. Old, outdated websites tend to suffer from poor UX, as design standards and best practices evolve rapidly.

What does good UX look like? Clear navigation, fast loading times, and mobile responsiveness are all essential. It’s about making it easy for your users to find what they need, whether they’re browsing your product catalogue or looking to contact your business.

Expert designers create websites with clean, intuitive navigation that helps users find what they need effortlessly. Whatever the platform, whether built on WordPress, Shopify, or Aero Commerce, websites by teclan are designed to improve user engagement and increase conversions.

The Impact of Ecommerce Web Design on Speed of Sales

If your business relies on ecommerce, the performance of your website is directly tied to your sales. A slow or outdated website doesn’t just frustrate visitors; it also results in lost revenue. Studies show that a 1-second delay in page load time can lead to a 7% reduction in conversions. For an ecommerce business, this can translate into significant losses.

Solutions like Aero Commerce can help combat this issue. Aero is blazingly fast and designed to maintain its speed as your site grows and becomes more successful. Many platforms struggle with performance or even increase monthly costs as your product catalogue expands, but Aero works differently. Built on modern technology frameworks, it’s optimised for high-performance ecommerce, leaving older platforms like Sellerdeck far behind.

It’s not just about speed, though. Today’s ecommerce websites are expected to offer streamlined navigation, secure payment options, and a smooth, hassle-free checkout experience. If your website still feels clunky, or if your users must jump through too many hoops to complete a purchase, they’re likely to abandon their carts. In fact, cart abandonment rates hover around 69.57% globally, according to the Baymard Institute, and one of the biggest culprits is a poor user experience.

The lesson here? Your ecommerce site needs to be fast, functional, and intuitive to keep up with customer expectations and maximise sales.

SEO: Staying Visible in Organic Search Results

Search engine optimisation (SEO) has evolved dramatically over the years. What may have worked a decade ago — or even a few years ago — is likely no longer enough to help your website rank in search results. Google’s algorithms now favour websites that are not only fast and mobile-friendly but also secure, regularly updated, and structured correctly.

An outdated website can severely limit your organic visibility. There are several factors that search engines such as Google and Bing take into account when ranking websites for search terms. For example, slow load times or a lack of mobile optimisation can push your site down the rankings. Additionally, search engines look for websites that are kept fresh with new content and up-to-date technology. Websites that haven’t been updated in years can be seen as irrelevant or outdated by both users and search engines.

Businesses with regularly updated blogs and optimised pages tend to generate 55% more website visitors than those that don’t. Keeping your website up to date with fresh content, whether that’s a blog or refreshed landing pages, is one of the simplest ways to improve your SEO and attract new visitors.

Protect Your Business & Customers With A Secure Website

One of the most overlooked risks of an outdated website is security. Older websites often run on outdated software, use unmaintained plugins, or feature vulnerabilities that can be exploited by hackers. The cost of a security breach can be catastrophic — not only in terms of lost revenue but also the long-term damage to your reputation.

With the rise in cyberattacks, particularly on small to medium businesses, ensuring your website is secure is more critical than ever. Regular updates and security patches are vital to protect your site from threats. If your website runs on outdated technology, you’re leaving both your business and your customers’ data exposed to potential breaches.

A professional webmastering service, like the one offered by teclan, can help keep your website up to date, ensuring vital components such as plug-ins are regularly maintained. While no solution is 100% foolproof, our Gatekeeper packages offer robust protection to significantly reduce the risk of malicious attacks.

In today’s world, where GDPR compliance and data protection are essential, neglecting security could lead to hefty fines or legal issues, adding to the hidden costs of an old website.

A Fresh Website to Reflect Fresh Branding

Businesses evolve, and so should their websites. If your website was designed several years ago, it might no longer reflect your current brand identity, messaging, or values. While your products or services may have grown and changed, your online presence might still be stuck in the past.

A modern, well-designed website is one of the most effective ways to communicate your brand to customers. It’s not just about looking good — it’s about ensuring that your website tells the right story about who you are today. An outdated website can make your business appear stagnant, even if that’s far from the truth.

We recently worked with Highland Learning Academy during their rebranding from Virtual Learning Academy to HLA. Our team of WordPress design experts delivered a fresh, modern website that aligned with their new brand identity. The result was a slick, professional site offering an improved user experience tailored to HLA’s diverse audience, including corporate clients, educational institutions, and individual learners.  

Time for an Update?

The hidden costs of an outdated website can stack up quickly, from lost customers due to poor mobile performance, to missed sales from a slow ecommerce platform, or diminished SEO rankings that prevent new visitors from finding you. Taking the time to assess your current website and investing in updates can have a significant impact on your business. Keeping up with web design best practices is crucial for staying competitive. By regularly updating your website, you’ll not only enhance user experience but also improve your chances of success in an increasingly competitive online environment.

At teclan, our web developers and designers specialise in creating responsive, next-level websites that perform seamlessly across all devices. By combining SEO best practices, user-focused design, and brand storytelling, we help businesses build websites that not only look great but also engage and convert. We work with some of the most trusted content management systems, empowering brands of all sizes with our technical expertise. Whether you need a simple landing page, a brochure site, or a fully integrated ecommerce solution, we craft intuitive user interfaces that reflect the heart of your brand. From the front-end design to the back-end functionality, we make navigating the digital landscape simple and effective.

If you’re ready to take your website to the next level, get in touch with us today to see how we can help.

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Aero Commerce vs. Shopify: Which Platform Is Right for My Business? https://www.teclan.com/aero-commerce-vs-shopify-which-platform-is-right-for-my-business/ Thu, 08 Feb 2024 17:27:38 +0000 https://www.teclan.com/?p=18003 In this comparison, we delve into the functionality and benefits of Aero Commerce and Shopify, two prominent players in the ecommerce arena, to help you determine the best fit for your enterprise. In the digital age, selecting the right platform can make all the difference between soaring success and stagnant sales. With numerous options available, […]

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Image of Shopify logo and the Aero Commerce logo with a ‘vs’ in between.

In this comparison, we delve into the functionality and benefits of Aero Commerce and Shopify, two prominent players in the ecommerce arena, to help you determine the best fit for your enterprise. In the digital age, selecting the right platform can make all the difference between soaring success and stagnant sales. With numerous options available, it’s crucial to assess which platform aligns best with your business goals and requirements.

What Is Shopify?

Undeniably, Shopify is one of the most popular ecommerce platforms in the market having been founded in 2004. The brainchild of an entrepreneur seeking to streamline the online selling experience, Shopify has since burgeoned into a powerhouse, serving businesses across 170 countries.

As a subscription-based software, Shopify offers a straightforward solution for individuals looking to launch online stores and market their products effortlessly. With the Shopify POS app and compatible hardware, store owners can effortlessly extend their sales to physical locations. For merchants managing both online and brick-and-mortar operations, Shopify simplifies inventory management by synchronising stock across platforms, providing a unified approach to store management accessible from any device.

Its appeal lies in its simplicity and versatility, catering to a myriad of industries, from fashion and beauty to digital services and beyond.

Benefits of Shopify

Shopify’s appeal lies in its user-friendly interface, designed to empower entrepreneurs from diverse backgrounds to effortlessly launch and manage online stores. Beyond traditional physical products, Shopify opens doors for companies to sell a variety of offerings, including digital downloads, services, consultations, tickets, memberships, rentals, and lessons.

Moreover, Shopify’s support system provides basic assistance, offering a safety net for users navigating the complexities of ecommerce. While it may have some limitations compared to more hands-on platforms, its relatively low monthly fees make setup affordable. All plans include SSL and web hosting as standard, ensuring secure internet connections and protecting sensitive data.

Additionally, upon signing up for Shopify, users gain immediate access to over 70 free themes, along with several paid options, all of which are polished and easy to implement. While add-ons may incur extra costs, including plugins and custom domain names, Shopify’s one-off fees for themes provide flexibility in design customisation.

Who is Shopify Suitable For?

Shopify appeals particularly to startups and small-scale retailers seeking a hassle-free entry into the ecommerce sphere. Its cloud-based infrastructure and user-friendly interface make it an attractive option for those looking to launch swiftly.

However, Shopify’s simplicity comes with a caveat — as your business grows and demands advanced functionalities, additional plugins come at a cost. This scalability issue, coupled with transaction fees that may strain tight budgets, renders Shopify less suitable for businesses with complex requirements and cost-conscious considerations.

What is Aero Commerce?

Enter Aero Commerce, a dynamic platform engineered to address the evolving needs of modern retailers. Developed with performance and customisation in mind, Aero Commerce positions itself as a solution to the shortcomings of competing platforms. With a focus on speed, intuitiveness, and cost-effectiveness, Aero Commerce sets out to provide retailers with a comprehensive ecommerce toolkit tailored to their specific needs.

Discovering the ideal ecommerce platform needn’t entail sacrificing functionality for performance — or vice versa. The Aero Commerce developers have dedicated their efforts to craft a platform that delivers the best of both worlds. It boasts a plethora of features, exceptional speed, and the flexibility to enhance capabilities as required. Its full scalability appeals to a diverse range of businesses.

With Aero Commerce, you can tailor your ecommerce store precisely to meet your unique needs and specifications. There’s no universal blueprint for a standard ecommerce store that suits every business. If such a blueprint existed, the process would be far simpler — but it doesn’t. This underscores the significant importance of bespoke systems tailored specifically to your individual requirements which is what Aero Commerce allows.

Benefits of Aero Commerce

One of the most notable advantages of the platforms lies in its lightning-fast performance, especially crucial for businesses with extensive product catalogues. Consumers expect rapid loading times, and Aero Commerce ensures that your website remains swift and responsive, catering to the expectations of modern online shoppers.

Recognising the unique needs of each business, Aero Commerce provides a platform that has the ability to be configured and tailored to suit specific requirements. Unlike other platforms that may charge extra for additional features, Aero Commerce includes many essential functionalities as standard, with the option for further custom development to integrate bespoke elements.

In addition to its technical prowess, Aero Commerce offers robust support and resources to empower businesses in their online endeavours. From facilitating smooth collaboration between clients and agencies to providing exemplary customer service, Aero Commerce prioritises the success and satisfaction of its users.

Furthermore, Aero Commerce excels in search engine optimisation (SEO), empowering businesses to enhance their online visibility and rankings. By allowing users to modify critical areas such as URL structure and meta tags, Aero Commerce facilitates the creation of SEO-friendly websites, further amplifying the reach and impact of businesses in the digital realm.

Who is Aero Commerce Suitable For?

When considering a new ecommerce platform, it’s important to prioritise the customer experience on your online store. Enhanced customer experience not only improves the user journey but also leads to increased conversions, directly impacting buying decisions. With this in mind, Aero Commerce is best suited for businesses with substantial product catalogues, typically consisting of 1,000 items or more, who are already engaged in ecommerce but are seeking a modern solution to elevate their business.

While B2C clients may find immediate benefits from Aero’s features “out of the box,” it’s worth noting that B2B operations can also thrive with the addition of specific modules tailored to their needs. Aero’s pricing model, tied to your site’s turnover, incentivises businesses with an established customer base, accelerating their journey towards success.

While the initial development costs of Aero Commerce may exceed those of platforms like Shopify, its long-term value proposition becomes evident for businesses with aspirations of growth and expansion. In essence, while Aero gracefully accommodates smaller catalogues, it’s essential to consider the initial investment in development costs. However, for businesses looking to maximise value for their money and achieve sustained growth, Aero Commerce emerges as a more economically viable and forward-thinking choice compared to other extensive and outdated platforms.

Looking For a New Ecommerce Platform?

Ultimately, the choice between Aero Commerce and Shopify hinges on your business’s unique requirements, growth aspirations, and budget considerations. While Shopify offers simplicity and accessibility, Aero Commerce provides a comprehensive toolkit tailored to businesses aiming for sustained growth and enhanced customer experience. By carefully evaluating your priorities and long-term objectives, you can make an informed decision that propels your ecommerce venture towards success.

Ready to take your ecommerce venture to new heights? At teclan, we’ve successfully guided many clients through seamless migrations to modern, responsive platforms packed with innovative features. Whether you’re intrigued by Aero‘s dynamic new platform or prefer the reliability of Shopify, we’re here to tailor the perfect ecommerce solution for your business.

Reach out to us today to explore how we can launch your ecommerce website or effortlessly transfer your content to a progressive platform and unlock extraordinary results for your business.

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The Cost of a New Website: The Importance of Disclosing Your Budget https://www.teclan.com/the-cost-of-a-new-website-the-importance-of-disclosing-your-budget/ Tue, 16 Jan 2024 13:01:05 +0000 https://www.teclan.com/?p=17634 So, you’ve set your sights on a fresh website design for your business and are keen to get an idea of the associated costs. We get it; not everyone is well-versed in setting a web design budget, and some clients may be hesitant to reveal this crucial information to a web design agency. In this […]

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Blog banner image with blog title 'Costs of a New Website: The Importance of Disclosing Your Web Design Budget' with images of website on mobile, tablet, and desktop.

So, you’ve set your sights on a fresh website design for your business and are keen to get an idea of the associated costs. We get it; not everyone is well-versed in setting a web design budget, and some clients may be hesitant to reveal this crucial information to a web design agency.

In this blog post, we’ll explore the benefits (and potential setbacks) of having a clear web budget, both for the agency and the client.

"How Much Will My New Website Cost?"

At teclan, we steer clear of one-size-fits-all template websites and fixed prices. When clients approach us with the classic question, “How much for a website?” it becomes challenging to provide a satisfying answer without some context. We recognise that some clients are new to the website-building process, and we understand the need for clarity.

Many businesses cast a wide net, seeking quotes from various agencies to gauge a ballpark figure. While this approach is understandable, clients must provide sufficient information to support this process. Most reputable web design agencies, including us, require a project brief to offer an accurate quotation.

What is a Web Design Project Brief?

To obtain an accurate estimate for your new website, it’s recommended that you provide a project overview when reaching out to an agency. Don’t waste time by sending generic enquiries without project details, as professional agencies often require a project brief before putting together any sort of proposal. When first reaching out, a project brief can range from informal bullet points within an online submission form, to a more comprehensive formal document.

Key components we’d recommend including in your website project brief include:

  • Overview of your business
  • Pros and cons of your current website
  • A list of competitors (up to five)
  • Objectives for the new website — what do you want to achieve?
  • Specific web features needed and/or wanted
  • Examples of websites you like and reasons why
  • Project deadline (if any)
  • Project budget

While you may not be able to answer every point, more information benefits both you and the agency, ensuring a response tailored to your needs and avoiding nasty budget surprises down the line.

How To Determine a Website Budget

If you’re new to website projects or business, determining a budget might be challenging. The cost of a website varies based on features and functions. Agencies can provide estimates for template-based sites, but custom solutions require more detailed budgeting.

Consider:

  • Your wider marketing budget allocation
  • Affordability
  • Importance of the website to your business as a whole
  • eCommerce considerations: how many products will you need to sell to ensure a return on investment?

Why Share Your Budget With a Web Design Agency?

Sharing your budget upfront streamlines the initial stages for both you and the agency. Without a budget, agencies might invest time in crafting a detailed proposal that later proves unfeasible for the client. By providing a budget along with a project brief, the agency can quickly determine if your expectations align with the proposed budget, avoiding wasted time for both parties.

When providing teclan with a budget, you can expect one of two responses:

  1. This sounds feasible and we’d love to work with you. We’ll provide a ballpark figure based on your brief to ensure affordability, before having a full scoping conversation to determine a proposal with a price for you to review based on your goals.
  2. Unfortunately, this budget is unrealistic for what you’re hoping to achieve. We’d suggest a budget of £X amount for that kind of work. We’d still love to work with you and with what you’ve got to play with, this is what we would suggest instead…

This puts you as a client in a much better situation moving forward either way.

How to Ensure You Won't Get Ripped Off When Providing Your Web Design Budget

Concerned about agencies taking advantage? Reputable agencies with a strong portfolio and positive testimonials will offer honest advice. They may suggest other ways to optimise your budget, such as additional services like SEO or technical enhancements that improve user experience and business efficiency.

You've Confirmed Your Budget - Ready To Start Your Project?

At teclan, we’re dedicated to helping businesses to achieve their goals online. Our team of skilled web designers boasts extensive expertise in crafting responsive websites across various platforms — ensuring they are not only swift and dependable but also captivating. If you have a prepared budget and specific project goals, take a moment to explore our portfolio and discover our array of digital services.

If our work aligns with your vision, head over to our contact form, fill in the details discussed above, and we’ll provide a tailored response to kickstart your project.

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Why Should Ecommerce Businesses Switch to the Aero Commerce Platform? https://www.teclan.com/why-should-ecommerce-businesses-switch-to-the-aero-commerce-platform/ Mon, 06 Nov 2023 10:48:16 +0000 https://www.teclan.com/?p=17575 In the ever-evolving world of ecommerce, making the right choice of platform can significantly impact your business’s success. Many platforms promise the moon and stars, but they often fall short when it comes to performance, customisability, and costs. That’s where Aero Commerce shines as a game-changer in the world of online retail. In this blog, […]

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In the ever-evolving world of ecommerce, making the right choice of platform can significantly impact your business’s success. Many platforms promise the moon and stars, but they often fall short when it comes to performance, customisability, and costs. That’s where Aero Commerce shines as a game-changer in the world of online retail.

In this blog, we’ll explore the reasons why ecommerce businesses, especially those with substantial product catalogues, should consider switching to Aero Commerce from other outdated platforms like Sellerdeck and Magento.

Engineered for Success

Aero Commerce is a robust ecommerce platform designed to address the shortcomings of competing platforms. It tackles issues like limited customisability and sluggish performance head-on. So, why does Aero Commerce stand out in the crowded field of ecommerce platforms?

Blazing Speed for Large Ecommerce Catalogues

Did you know 47% of consumers expect a web page to load in two seconds or less? In a digital age where every second counts, slow-loading websites can drive customers away. Aero Commerce, however, offers an impressively swift experience. This means it’s ideally suited for businesses with extensive product catalogues that might bog down other platforms with large databases or hike up your monthly expenses.

Aero Commerce Can Be Configured & Adapted To Your Needs

No two businesses are identical, and that’s where Aero Commerce truly excels. The platform already includes many features that other platforms would charge you extra for, and the possibility to integrate almost any specific requirements through custom development.

Record-Setting Ecommerce Performance

Aero Commerce is synonymous with high-performance ecommerce. It uses cutting-edge technology frameworks to ensure that your website remains lightning-fast, even as it grows in scale and success. This is a stark contrast to other platforms that might struggle with performance issues as your product catalogue expands, potentially increasing your monthly costs. With Aero, expect high Google Lighthouse (PageSpeed) scores as the standard. One retailer saw their speeds increase by almost 80% when re-platforming from Magento.

SEO Excellence & Stellar Support

In the digital landscape, a strong online presence is vital. Aero Commerce supports your SEO efforts by allowing you to modify critical areas like URL structure and meta tags. This empowers you to enhance your website’s visibility and search engine rankings.

The support provided to partner agencies like teclan from Aero is exemplary, facilitating smooth collaboration between clients and agencies to address any issues that may arise. teclan, as an experienced Aero Commerce partner, has successfully completed numerous projects migrating websites from Sellerdeck to Aero Commerce and launching new ecommerce sites.

Aero Commerce in Action

While still a relatively new platform, there have been several Aero Commerce success stories. Businesses have witnessed increased website traffic and engagement, and most importantly: increased revenue.

One compelling success story is Castors Online, a B2B client that witnessed remarkable results after migrating to Aero Commerce from Sellerdeck. Within the first three months of launching their Aero Commerce site, the business achieved an 81% increase in revenue and a staggering 143% boost in conversion rates, and business continues to boom. 2023 is set to be their best on record for online sales. These outstanding outcomes showcase the potential of Aero Commerce to transform your business’s fortunes.

image of the Castors Online website on the Aero Commerce platform across various devices

Who Is The Best Fit For Aero Commerce?

Aero Commerce is the perfect match for businesses boasting substantial product catalogues, typically comprising 1,000 items or more. It caters to both Business to Consumer (B2C) and Business to Business (B2B) clients, complemented by modules that resemble apps or plugins. B2C clients can expect to reap the most benefits straight “out of the box,” and the platform holds immense potential for B2B enterprises.

As Aero Commerce’s pricing model is based on a monthly fee tied to your site’s turnover, having a pre-established customer base can accelerate your journey. Additionally, Aero’s exceptional speed can contribute to a rapid climb in organic search engine rankings, even for brand new websites.

While Aero gracefully caters to smaller catalogues, it’s essential to bear in mind that the initial development costs may surpass those of platforms like Shopify or WooCommerce. Nonetheless, for businesses harbouring aspirations of growth and expansion, Aero Commerce emerges as a more economically viable choice compared to other extensive platforms like Magento. In other words, pound for pound, we believe it delivers more value for your money.

Elevate Your Business With An Improved Ecommerce Platform

Making the right ecommerce platform choice can be the cornerstone of your success. Aero Commerce emerges as a shining star, offering unmatched speed, customisability, and performance. It’s an investment that pays off for businesses with substantial product catalogues and those aiming for future growth.

Are you ready to take your ecommerce business to the next level? Contact teclan today and explore the potential of Aero Commerce for your business. It’s time to make the switch and experience online success like never before.

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Book Your Free Aero Commerce Demonstration https://www.teclan.com/book-your-free-aero-commerce-demonstration/ Wed, 01 Nov 2023 16:32:55 +0000 https://www.teclan.com/?p=17537 Your name Your email Contact Number Please provide any preferred dates/times for an Aero demo below:

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Team teclan Learn About the Future of Ecommerce Websites at Aero Partner Day https://www.teclan.com/team-teclan-learn-about-the-future-of-ecommerce-websites-at-aero-partner-day/ Mon, 07 Nov 2022 17:02:56 +0000 https://www.teclan.com/?p=14381 In October, our web development team made the journey to Leeds to attend the first-ever Aero Commerce Partner Day. It was a great day filled with information about exciting updates coming to the platform, with opportunities to meet the Aero team, as well as other agencies and partners working with the company. What is Aero […]

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Big screen with text stating ‘Aero Partner Day 2022’

In October, our web development team made the journey to Leeds to attend the first-ever Aero Commerce Partner Day. It was a great day filled with information about exciting updates coming to the platform, with opportunities to meet the Aero team, as well as other agencies and partners working with the company.

What is Aero Commerce?

Aero Commerce is a powerful ecommerce platform designed with the evolving needs of online retailers in mind, and to solve many of the problems that other competing platforms have, from lack of customisation to poor performance and expensive running costs.

What Were the Most Exciting Things We Learned?

Aero is a relative newcomer to the ecommerce ecosystem but their team is stacked with a wealth of development experience across other leading ecommerce platforms. They have learned lessons from other platforms that have common issues or drawbacks — such as Magento’s requirement for expensive hosting infrastructure — and set out to solve those issues from the very inception of the platform. As a result, they have built a clean and modern ecommerce solution fit for today.

What was so exciting about speaking to the Aero team was the passion they all have for the project; almost every decision they make as they expand and improve Aero’s capabilities is made with the end user in mind, be that the developer or the merchant, and frequently both. New features planned for 2023 will make it even quicker to deploy an Aero site for a client and for the client to manage more of that site themselves without needing to know or understand code — so we can’t wait to see where it goes next.

Team teclan at the very first Aero Partner Day. (L-R: Stephen, Rory, Caitlin and Helen)

What Opportunities Does Aero Commerce Present to Business Owners?

Aero is blazingly fast, and as such is ideally suited to merchants with large product catalogues that might cause other platforms to struggle as they deal with large databases — or increase the cost per month.

Aero works just as well on smaller catalogues but it does have higher development costs than say Shopify or WooCommerce. In considering it for a smaller store selling just a few products you would need to weigh up costs at the outset against the possibility of expansion in the future. Pound for pound, we still feel it is a better investment than other competing large-scale platforms such as Magento.

It is also completely customisable with relative ease — custom development may be required but any features that your business needs can be added, and the support from Aero themselves for merchants and developers is excellent.

Who Is The Best Fit For An Aero Commerce Website?

The best fit for Aero are clients with decent-sized product catalogues of around 1,000 items or more and who are likely already active with ecommerce but seeking a modern solution for their business. Business to Consumer clients will probably find the most benefits “out of the box”, but it works very well for Business to Business too, with the addition of some modules (Aero’s versions of apps/plugins).

For example, Castors Online has found huge success with the migration to Aero Commerce as a B2B client, with 2022 set to be a record year for online sales. With the launch of their Aero Commerce site, the business almost instantly reaped the benefits of the future-proof solution, seeing an 81% increase in revenue and a 143% increase in conversion rates within the first three months of launching.

As the pricing model for Aero is a monthly fee based on your site’s turnover, having a ready-built customer base in place will enable you to hit the ground running but Aero’s speed benefits should help your site climb search rankings quite quickly if it was brand new.

What Other Platforms Could Be The Right Fit For Your Business?

If you are just looking to dip your toes into ecommerce for your business, Shopify or WooCommerce both offer great starting points with lower costs of entry. Our team has years of experience working with these platforms and producing excellent results for our clients.

Here at teclan, we have successfully migrated many of our client’s websites to new and improved responsive platforms with state-of-the-art features. We can help you find the right ecommerce solution for your business, whether it be Aero’s new powerful platform, or a more established solution. Contact us to find out how we can get your ecommerce website up and running, or smoothly migrate your content to a progressive platform.

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