After reviewing the latest insights from the UK B2C E-commerce Market Report, we have identified three key trends that every retailer should be acting on now. We are also sharing how teclan clients are already adapting and where you can start.

1. Mobile-first shopping is the default

Mobile now accounts for over 70 percent of all online retail sales in the UK. While having a responsive website used to be enough, today’s customers expect much more.

Fast load times, simplified checkout, and seamless browsing are critical to keeping customers engaged and converting.

At teclan, we have helped clients across Shopify, Aero Commerce, and WordPress streamline their mobile experience to reduce friction and increase conversions.

Questions to ask yourself:

• Is your mobile checkout intuitive and fast?
• Are page speeds slowing down user experience?
• Can customers find what they need without frustration?

How teclan helps:
Mobile performance audits, improved site architecture, simplified navigation, and checkout optimisation.

2. Social commerce is influencing purchase decisions

Platforms like TikTok Shop and Instagram have moved from trend to core revenue stream. Shoppers are discovering and buying products without ever leaving their social apps.

The opportunity is clear, but it requires more than simply being active on these platforms. Success depends on pairing creative content with clear product journeys and smart retargeting strategies.

We work closely with clients to develop paid social campaigns, set up social storefronts, and create content that both builds brand and drives sales.

How teclan helps:
Social shop setup, content strategy, and cross-channel campaign planning.

3. AI personalisation is shaping customer expectations

In 2025, customers expect tailored experiences. AI is enabling dynamic product recommendations, personalised email content, and predictive marketing that feels natural.

We support clients using platforms like Klaviyo, Mailjet, and Shopify’s AI tools to enhance customer journeys and increase repeat purchases.

Personalisation is no longer a nice-to-have. It is what turns browsers into loyal customers.

How teclan helps:
AI-integrated email flows, product recommendation tools, and personalised customer journey mapping.

What this means for your business

These trends are not just future possibilities. They are already delivering results for businesses that choose to adapt.

At teclan, we focus on helping businesses like yours take action in practical, commercially focused ways. Whether you need help with your platform, your marketing, or your overall strategy, we are here to support your next phase of growth.

Book your e-Commerce review

We will help you assess where you are now, and where you could be with the right support.
Book your free e-Commerce review today

The post 3 E-commerce Trends for 2025 – and What to Do About Them appeared first on Digital Marketing Experts.

Understanding Google Consent Mode V2

Google Consent Mode was originally introduced as a way to help businesses comply with GDPR (General Data Protection Regulation) and other privacy regulations. It enables website owners to adjust the behaviour of Google tags—such as those for Google Analytics and Google Ads—based on user consent choices. This means that if a user opts out of cookies, Google Consent Mode automatically modifies tracking behaviour to ensure that personal data is not collected.

Consent Mode V2, released in 2024, takes this concept a step further. It enhances Google’s ability to fill in data gaps through advanced modelling techniques, which improves reporting accuracy even when users decline cookies. Essentially, it provides businesses with a greater level of insight into conversion data while respecting user privacy preferences. Here are some of the main features:

1. Enhanced Data Modelling: With Consent Mode V2, Google has refined its data modelling capabilities, allowing businesses to see more accurate insights into conversions even when direct tracking is restricted.
2. Improved Consent Signals: Google now offers more granular consent signals, allowing businesses to better tailor tracking behaviours based on specific types of user consent (e.g., consent for advertising cookies but not for analytics cookies).
3. Increased Control for Users: Consent Mode V2 enables website owners to pass on users’ consent decisions to Google tags in a more granular way. This means that tracking behaviours can be modified not just at the broad “yes or no” level but based on specific consent types.
4. Integration with IAB’s TCF 2.0: Google Consent Mode V2 aligns with the Interactive Advertising Bureau’s Transparency and Consent Framework (TCF 2.0), making it easier for advertisers and publishers to align their tracking practices with industry standards for privacy compliance.

How Google Consent Mode V2 Impacts Tracking

Consent Mode V2 will change the way businesses approach user tracking. Here’s how it could impact your website’s tracking capabilities:

1. Reduced Gaps in Conversion Data

When a user declines cookies, traditional tracking is disabled, which results in gaps in conversion data. With Consent Mode V2, Google uses machine learning to model conversions that would have been lost due to missing data. These modelled conversions provide a more complete picture of how users interact with your website, giving you a better understanding of what’s driving sales or other key events.

2. Greater Accuracy in Reports

Data modelling in Consent Mode V2 means that the data you see in Google Analytics and Google Ads will be more reflective of your actual performance. It will allow you to capture a broader range of actions taken by users on your site, improving your overall reporting accuracy. However, remember that the modelled data is based on predictive algorithms, so it may not be 100% accurate for every individual user action.

3. Improved Privacy Compliance

Consent Mode V2 is designed to comply with stringent privacy regulations like GDPR and CCPA. By allowing users to provide granular consent and then tailoring your tracking accordingly, you can rest assured that your data collection practices are aligned with the latest privacy laws. This improves your brand’s trustworthiness and reduces the risk of non-compliance fines.

4. More Control Over Consent Decisions

With the added capability to adjust tracking based on different types of consent, you’ll have more control over how data is collected. For instance, if a user consents to analytics cookies but not advertising cookies, Google Consent Mode V2 can ensure that your Google Analytics data remains intact, while ads and retargeting scripts are restricted. This flexibility allows you to tailor your tracking to be as non-intrusive as possible based on each user’s consent preferences.

5. Alignment with Industry Standards

Consent Mode V2 aligns with TCF 2.0, which makes it easier for businesses to integrate with other advertising platforms. If you work with multiple ad networks that are TCF-compliant, Consent Mode V2 can help synchronise consent preferences across these platforms, making it simpler to manage privacy compliance at scale.

Key Considerations for Implementing Google Consent Mode V2

While Google Consent Mode V2 offers a wealth of benefits, it’s essential to approach its implementation thoughtfully. Here are a few tips:

• Update Your Consent Management Platform (CMP): If you’re using a CMP to manage user consent, ensure it’s compatible with Google Consent Mode V2. Many CMPs now offer integration with Google’s API, making it easy to pass consent signals directly to your Google tags.
• Monitor Your Data Modeling: While Consent Mode V2 is highly accurate, it’s still based on machine learning models. Check your conversion data regularly to ensure that the modelled data aligns with your expectations.
• Educate Your Users: Transparency is critical. Make sure your users understand how you’re using their data and give them clear options for managing their consent. This can help build trust and encourage users to consent to tracking when they feel comfortable.

Conclusion

Google Consent Mode V2 represents a significant evolution in the way businesses can track user behaviour while respecting privacy preferences. By enhancing data modelling, improving consent signals, and aligning with TCF 2.0, Consent Mode V2 enables businesses to maintain valuable insights even when faced with strict privacy restrictions. Whether you’re a marketer, website owner, or digital analyst, embracing Google Consent Mode V2 can help you stay ahead in the privacy-first digital world, making your data collection more compliant and accurate.

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On 25th September, teclan is proud to host its first-ever Charity Golf Tournament to raise much-needed funds for The Oxygen Works. This is a fantastic opportunity to enjoy a day out on the course, with all proceeds going toward supporting a charity that provides innovative, holistic health and wellbeing therapies for our local community.

Golf Tournament Details

Our tournament will take place at Fortrose & Rosemarkie Golf Club in the exciting Texas Scramble Format, inviting teams of four to compete for a range of prizes, including:
🏌️‍♂️ Longest Drive
🎯 Nearest the Pin
🏆 Trophies for the Winning Team

Entry costs £300 per team of four, with bacon rolls and refreshments provided on arrival to kick-start your day.

Whether you’re a seasoned golfer or simply looking to have some fun while supporting a great cause, this is a day not to be missed!

For more details or to register your team, contact neil@teclan.com.

Charity Raffle

If you can’t make it to the tournament, you can still get involved and support The Oxygen Works by entering our Charity Raffle. With tickets priced at just £1 each, you have the chance to win one of 11 fantastic prizes, including:

• A fourball at the Struie Course at Royal Dornoch (worth £360, donated by Monsternet).
• A signed Ross County FC football, donated by the club.
• A £100 Amazon voucher, courtesy of ERG.
• A laptop bag and external hard drive, donated by Inverness Computer Centre.
• A bottle of gin.
• Two bottles of wine (red and white).
• A family ticket to an Inverness Caledonian Thistle FC game, donated by ICTFC.
• A £50 voucher for CRU.
• A full car valet, courtesy of Dicksons of Inverness.
• A laptop bag and wireless mouse, also donated by Inverness Computer Centre.
• A £50 voucher for The Oxygen Works services.

To purchase raffle tickets, simply email neil@teclan.com, and he will provide you with a payment link. Raffle tickets are available until the 25th September, with winners announced shortly after.

We extend our heartfelt thanks to all the businesses that have generously contributed prizes for this amazing raffle!

Charity Auction

In addition to the raffle, we are also holding an exclusive Charity Auction, with two very special items on offer:

• A fourball at Castle Stuart Golf Club, donated by teclan and Monsternet.
• A fourball at Spey Valley Golf Club, donated by Caledonia Dallas Insurance Brokers.

To bid for either of these, simply email neil@teclan.com. Bidding closes on 25th September, with winners announced the same day.

Proudly Supporting The Oxygen Works

The Oxygen Works is a local charity that offers access to cutting-edge therapies and services to help people manage their health and wellbeing. From oxygen therapy to advanced physiotherapy and complementary therapies, The Oxygen Works provides a holistic approach, empowering clients to take control of their health journey.

The post Raising Funds for The Oxygen Works: Charity Golf Day & Raffle appeared first on Digital Marketing Experts.

International Women’s Day (IWD), celebrated annually on March 8th, is a global day dedicated to honouring the social, economic, cultural, and political achievements of women around the world. It’s a day to reflect on progress made, to call for change, and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in their communities and workplaces.

At teclan, we’re fortunate to have a talented team of women who play vital roles in driving our success. From leadership positions to frontline roles, these women contribute their unique skills, experiences, and perspectives to our company, making us stronger, more innovative, and more inclusive. Today, we celebrate and honour these remarkable women for their achievements, their leadership, and their commitment to making a difference.

Jackie: Leading With Experience and Compassion

With years of experience in running ecommerce stores and working in retail Head Offices, Jackie brings a wealth of knowledge and expertise to her role. She not only oversees our accounts with precision and care but also provides invaluable support and assistance to our customers.

Jackie’s dedication to her work is matched only by her passion for giving back to her community. For the past few years, she has been dedicated to raising awareness, and funds, for charities such as Held in our Hearts and SUDC UK which help to raise funds for research. Additionally, she’s taken part in a number of charity fun runs including 5ks and 10ks with the teclan team to raise funds for Mikeysline, a prominent mental health charity based in Inverness.

Through her involvement in local charities and fundraising efforts, Jackie exemplifies the spirit of compassion and generosity encompassed by the celebration of International Women’s Day.

Caitlin: Pioneering Success at a Young Age

Caitlin, our Web Project Manager, is a trailblazer in every sense of the word. Despite her youth, Caitlin has quickly risen through the ranks at teclan, thanks to her unparalleled drive, determination, and talent.  With a background in retail and digital marketing, Caitlin brings a fresh perspective to our web design team, delivering high-quality web experiences and results for our clients.

As the youngest employee at teclan, Caitlin has already established herself as a key asset within teclan’s developing partnership programme, where she is mastering the art of leadership and business growth, ultimately setting her sights on part-ownership of the company. Although the youngest participant in the programme, Caitlin has already showcased remarkable leadership and achieved significant success. At just 22 years old, she confidently conducts employee appraisals and has been making impactful choices that influence the entire business. She fearlessly shatters gender norms, showcasing that young women possess a powerful voice and a rightful place at the highest echelons of companies. 

Caitlin’s achievements are an inspiration to all, proving that barriers can be broken, and opportunities should be open to everyone, regardless of age or gender.

Helen: Building Strong Customer Relationships

Our Marketing Coordinator, Helen, is a true global citizen with a passion for excellence. With experience working for the Walt Disney Company and a Professional Certificate from the Chartered Institute of Public Relations to her name, Helen brings a wealth of knowledge and expertise to her role.

She was selected to take part in two international Disney programs, something that thousands of people apply for, affording the opportunity to live and work in the United States alongside peers from across the globe. During her tenure, she gained invaluable wisdom from leaders in entertainment and tourism, mastered the art of crafting compelling stories that resonate, and was trained to the highest standards of guest service expected by Disney consumers. Helen’s international exposure and steadfast dedication to customer service ensure our clients receive unparalleled marketing solutions that deliver tangible results.

Helen’s story is a testament to the power of women to shape and transform industries. Her steadfast commitment to nurturing client relationships not only underscores her ability to maintain enduring partnerships but also highlights the invaluable contribution women make in driving business success.

The post International Women’s Day: Celebrating the Women of teclan appeared first on Digital Marketing Experts.

In the ever-evolving world of marketing, businesses are once again gearing up to set sail in the dynamic sea of strategies to stay competitive and relevant. As we approach 2024, it’s crucial to spotlight the trends that will shape the marketing landscape. In 2023 we saw AI launch its way into the sphere, while many brands tried their hand at reactive marketing on social media taking after the likes of Aldi versus Marks and Spencer.

Join us as we explore the winds of change blowing through the industry, focusing on the proactive and forward-thinking approaches that will define the upcoming year.

Personalisation: Tailoring Experiences Based on Preferences

It comes as no surprise that personalisation continues to be a guiding principle in the marketing playbook. By actively planning and executing strategies that cater to individual preferences, businesses can gain a competitive edge.

Take it from Spotify, perhaps the leader in personalised marketing due to their annual famous Spotify Wrapped trend. In 2023, the streaming giant introduced ’daylists,’ which curate playlists based on users’ listening behaviour corresponding to the day and time. This innovative feature offers Spotify the opportunity to promote new artists to consumers, seamlessly blended with their favourite songs. Coupled with the dynamic and evolving playlist names, it not only enhances user engagement but also generates shareable content. Users frequently share their playlists on social media, organically creating fantastic user-generated content for the brand.

In 2024, brands will have the opportunity to personalise their marketing material to meet their audience’s wants and needs. Think about ways an audience can insert themselves into the world of your product or service. Like the Barbie Movie, whose personalised posters created a boom in user-generated content, or the famous “Share a Coke with…” campaign. Personalised emails, custom video messaging, product recommendations, and more are all great ways to tap into the trend. As a brand, you have valuable insight into your customer’s habits. And you can use that to your advantage.

Analysing market trends, understanding customer needs, and crafting targeted campaigns create an environment where businesses can meet and exceed customer expectations.

The post Marketing Trends To Watch Out For In 2024 appeared first on Digital Marketing Experts.

Undoubtedly, one of the most interesting times on the internet is when Spotify Wrapped is dropped. I’m sure many of us have seen the shareable content created by the brand on people’s Instagram stories. I, for one, am guilty of scrolling through hundreds of stats in the days following the drop. I love to see what my friends have been listening to throughout the year!

As the curtains begin to draw to a close on 2023, it’s a chance to look back on a year filled with challenges, triumphs, and relentless innovation. Just like Spotify Wrapped showcases your musical journey through the year, we at teclan are excited to present our own version: teclan’s 2023 Wrapped! Join us as we reminisce about our milestones and set the stage for an even more thrilling 2024.

Our Year in Numbers

As we reflect on 2023, the numbers tell a story of growth, dedication, and success. We’re excited to share some key metrics* that highlight our journey over the past year. From the total number of times our ads have been seen online to our client growth, each figure represents a step forward in our mission to deliver exceptional service and innovative solutions. As a relatively small company, we were quite impressed with the numbers coming up as we were breaking them down.

Let’s dive into the figures that made 2023 a year to remember for teclan and our clients:

Client Visibility in 2023

• 242,250,123 Google Ad Impressions. This is the number of times an advert created by our team has been visible across the Google ad network. From search ads to YouTube video ads, that’s a lot of visibility.
• £1,257,515.54 in Google Ad spend managed by our Google-certified experts. For a small team, this is a big number averaging about £114,300 per month across the last 11 months.
• 2,536,448 emails sent across our email marketing clients. That’s more than the current population of Houston, Texas.
• 2,709,699 clicks on our clients’ Google Ads. Building brand awareness and driving traffic to websites is vital for businesses as it cultivates recognition and familiarity, fostering trust and loyalty among customers. A well-known brand not only attracts new customers but also distinguishes itself in a competitive market, contributing to long-term success.
• 124,000 Instagram profile views. Reaching customers where they spend their time on social media is important and profile views reflect interest in your brand’s message.
• 868 organic social media posts created and posted. From graphics to videos, and engaging caption text, we do it all for our clients.
• 856 domains administered. From brochure sites to full ecommerce catalogues —that’s a lot of websites.
• 1,403** meetings attended. We like to keep our clients informed and catch up with how they’re getting on so that we can drive success that reflects their business goals.
• 5,040** cups of coffee consumed. It takes energy to be successful. But this includes decaf so don’t worry, we’re not too wired.

Our Standout Moments

2023 has been a year full of interesting developments in the world of marketing and web design. With the permanent switch to Google Analytics 4 due to the sunsetting of Universal Analytics, and the rise of Artificial Intelligence across online content, our team has learned a lot about the changing digital landscape this year while ensuring clients benefited from any changes.

Looking back on the year, we’ve chosen some of our favourite moments that reflect the success of our team:

• £6,000 raised for Mikeysline during our annual Million Steps for Mikeysline This year, the teams collectively walked 47,380,452 steps to help raise funds for the local mental health charity.
• Employee Wellbeing Award Winner at Highland Business Awards 2023. We were honoured to have been recognised for our commitment to the wellbeing of our team. teclan is dedicated to going the extra mile for employees; offering a four-day working week to help foster a healthy work/life balance. We also empower every voice in regular workshops and celebrate achievements with team days out and team-building activities. 
• Judging panel for the Highlands & Islands Enterprise Award for Excellence in Innovation. Following our win at the SCDI Highlands & Islands Business Excellence Awards in 2022, Helen had the difficult task of helping choose this year’s winner.
• Introduction of tec-Connect: our dedicated Progressive Web App development service designed to empower businesses in the digital landscape. Traditional mobile app development, often laden with hefty costs and prolonged timelines, encounters a refreshing alternative in the form of tec-Connect’s Progressive Web App solutions.

Looking Forward to 2024

As we gear up for 2024, our sights are set on bigger goals, bolder innovations, and deeper connections with our community and clients. In 2023 teclan not only successfully navigated the dynamic shifts in the digital landscape but also made a tangible positive impact on both our local community and the wider industry.

Looking ahead, we’re excited about the opportunities and challenges that the ever-evolving field of marketing and web design presents. The journey doesn’t end here; it’s a continuous exploration of innovation and growth. We anticipate building on our successes, embracing new technologies, and making even more meaningful contributions to our community and industry. As we stand at the cusp of a new chapter, there’s a palpable sense of accomplishment and enthusiasm for the future at teclan.

Want to work with us next year and make your business a success? Contact us to find out how we can help you reach new heights.

*as of November 2023
**educated guesstimates

The post teclan Wrapped: A Round-Up of 2023 appeared first on Digital Marketing Experts.

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Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has influenced PR practice.

To achieve this award, Helen undertook a myriad of robust assessments in a broad range of PR disciplines, including the role of PR in organisations and society, the development of PR plans and strategies, the creation and management of communication that works, ethical aspects of PR and effective ways to determine the success of PR activities.

With the addition of this coveted certification in-house, teclan is excited to now offer a broader range of PR services to local, national, and international organisations, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by the code of conduct and reference to ethics outlined in the award.

Following the completion of her certification, Helen said, “It has been incredibly rewarding to work towards this qualification as I feel it has allowed me to develop a number of skills which will be beneficial for both teclan and our clients. I have been interested in Public Relations for quite some time and feel very grateful that teclan has supported me in working toward this certificate. I now feel confident in my market research, critical thinking, analysis, and creative abilities when it comes to developing PR plans and strategies for our clients. I am also seeing the benefits of applying the concepts and strategies I’ve learned in this process to our content marketing and paid advertising campaigns as well.”

teclan managing director Fergus Weir said, “I am incredibly proud of Helen’s fantastic achievement. It is evidence of teclan’s commitment to the continual development of our great team, and our investment in increasing the skills and knowledge within the business. Helen is a hugely valued member of the team, and her qualification simply further increases her value to our customers and the rest of our team.”

 

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Many websites are built using the WordPress platform and one of the most popular plug-ins for this platform is Elementor. It is so popular that it can be found on over five million websites. Recently, a vulnerability allowing attackers to upload arbitrary PHP (Hypertext Preprocessor) code that would enable a full website takeover, was discovered in Elementor (beginning with version 3.6.0). This vulnerability was made possible due to a lack of satisfactory security measures within a new ‘Onboarding’ wizard feature. A case like this only highlights the importance of implementing proper cyber security measures.

What caused the vulnerability?

The issues were caused because there was a failure to use capability checks within the plug-in. Makers of website plug-ins are obliged to code capability checks as these act as a security layer. Capability checks review permission levels of users when they are logged in to a relevant website. Website users are assigned ‘User Roles’ which can include the likes of an admin, editor, and subscriber. For example, website subscribers should not have the ability to access posts to edit them but may be able to write a comment below said posts, and a capability check should highlight if the permission level is being breached.

A new module introduced to version 3.6.0 of Elementor failed to include any capability checks. Therefore, full-site takeovers were made possible as the capability check function was missing from the plug-in which would prevent unauthorised users from making changes to the site. This is a problem as WordPress states the importance of capability checks in their handbook:

“If your plug-in allows users to submit data—be it on the Admin or the Public side—it should check for User Capabilities. The most important step in creating an efficient security layer is having a user permission system in place. WordPress provides this in the form of User Roles and Capabilities.”

WordPress

My WordPress site uses Elementor — what should I do?

As the threat was introduced to Elementor version 3.6.0, any previous version of the plug-in will not be impacted by the vulnerability. However, it is always recommended that plug-ins are frequently updated so that your website is fully optimised. Our expert webmastering services ensure that your website is always up to date. At this stage, we would recommend updating to Elementor 3.6.4 as the Elementor Changelog states that this version fixes issues related to the Onboarding Wizard Module which caused this vulnerability in version 3.6.0.

What other cyber security measures should I be taking?

Cyber security is now as important as hosting, web design, and domain management. It is essential for the safety and security of your online business and this recent threat to Elementor identifies how crucial it is to keep your website secure. Sometimes, for business owners, technical website elements can slip past the radar. At teclan, we ensure that your website is protected and prepared — whether you’re building an entirely new site or looking to migrate an existing website, we work hard to ensure your site is as secure as possible. Our Gatekeeper packages go a long way to ensure your website is protected against malicious attacks while our webmastering services make sure your site is on top of the technical game.

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