{"id":13137,"date":"2021-12-03T15:03:24","date_gmt":"2021-12-03T15:03:24","guid":{"rendered":"https:\/\/www.teclan.com\/client_case_studies\/trade-radiators-copy-copy\/"},"modified":"2023-06-28T11:23:07","modified_gmt":"2023-06-28T10:23:07","slug":"castors-online-aero-web-development","status":"publish","type":"client_case_studies","link":"https:\/\/www.teclan.com\/client_case_studies\/castors-online-aero-web-development\/","title":{"rendered":"Castors Online &#8211; Web development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13137\" class=\"elementor elementor-13137\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"client_case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fe89aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5fe89aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e08bb6a\" data-id=\"e08bb6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519af3a elementor-widget elementor-widget-image\" data-id=\"519af3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"202\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner-1024x202.jpg\" class=\"attachment-large size-large wp-image-13156\" alt=\"Castors online - Web Development by teclan\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner-1024x202.jpg 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner-300x59.jpg 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner-768x152.jpg 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner-1536x303.jpg 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/castorsonlinebanner.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a2dbb elementor-widget elementor-widget-image\" data-id=\"54a2dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/logo-2-300x75.png\" class=\"attachment-medium size-medium wp-image-12866\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/logo-2-300x75.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/09\/logo-2.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf5025 elementor-widget elementor-widget-text-editor\" data-id=\"1bf5025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Castors Online has been a family run business since 1975 specialising in wheels and castors for both institutional and domestic use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9678865 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9678865\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2156ec9\" data-id=\"2156ec9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e2c244 elementor-widget elementor-widget-heading\" data-id=\"8e2c244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea3acd elementor-widget elementor-widget-text-editor\" data-id=\"bea3acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After using the SellerDeck desktop software for managing online sales for many years it was time to upgrade to a more convenient, fast and fully cloud-based platform. This would require a whole new website and the migration of products and site content from the existing site to the new site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8888e44\" data-id=\"8888e44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f638006 elementor-widget elementor-widget-heading\" data-id=\"f638006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f0bd5 elementor-widget elementor-widget-text-editor\" data-id=\"f8f0bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"background: white;\">teclan has over 20 years of experience with eCommerce platforms such as SellerDeck and well-established solutions such as WooCommerce and Magento but also up and coming solutions based on the latest technologies such as Aero Commerce. teclan is well-positioned to provide guidance on possible options as well as demonstrations on these platforms. Aero Commerce was the ideal choice, with its cutting edge features and page speed scores of 100\/100 on both desktop and mobile we know that this would benefit the client for years to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c95dc54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"c95dc54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f727fad\" data-id=\"f727fad\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641dc1a elementor-widget elementor-widget-heading\" data-id=\"641dc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7accb2c elementor-widget elementor-widget-text-editor\" data-id=\"7accb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Castors Online fell in love with the speed and ease of use given by Aero Commerce. teclan built the new website and using tools developed in house were able to migrate the products and site content from the SellerDeck website to the new Aero Commerce platform. The new Aero website now generates more than double the revenue compared to the old SellerDeck site. In the first two weeks of going live conversions increased by 112%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aafec9 elementor-widget elementor-widget-image\" data-id=\"4aafec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"168\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/12\/castorsonline.png\" class=\"attachment-large size-large wp-image-13142\" alt=\"Castors online analytics report\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/12\/castorsonline.png 853w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/12\/castorsonline-300x59.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/12\/castorsonline-768x151.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b6e111 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"3b6e111\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14de3a6\" data-id=\"14de3a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b62948 elementor-widget elementor-widget-heading\" data-id=\"6b62948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9b394 elementor-widget elementor-widget-text-editor\" data-id=\"dd9b394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P&amp;L Industrial Equipment Ltd are The National Market Leader online offering the most comprehensive Range of Industrial Wheel &amp; Castors to the Manufacturing Industry, MOD, TV Film &amp; Theatre, Medical &amp; NHS, Automotive &amp; Domestic Clients. We have operated our previous online platform powered by Seller Deck for many years with support from our E-commerce Partners Teclan. Being very hands on in our Web based business I had discussed our strategic direction with Teclan and our desire to move to a cloud based platform. Teclan made the suggestion that after looking at the mainstream platforms we should take a look at the relatively new AERO platform and provided a test area. The results of the speed of page delivery was truly stunning, the functionality superb and the overall look of the new site passed our expectation many fold. Our customer experience vastly improved resulting in a much higher revenue and returning customer rate off the scale!. Making changes is immediate simple and can be done from all devices. Please feel free to visit us at <a href=\"http:\/\/www.castors-online.co.uk\">www.castors-online.co.uk<\/a> or contact me more directly at <a href=\"mailto:russ@plcastors.co.uk\">russ@plcastors.co.uk<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab4707 elementor-align-center teclan-button dark elementor-widget elementor-widget-button\" data-id=\"8ab4707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.castors-online.co.uk\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit their website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":13146,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"services":[136,6],"class_list":["post-13137","client_case_studies","type-client_case_studies","status-publish","has-post-thumbnail","hentry","services-aero-commerce","services-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Castors Online - Web development - Digital Marketing Experts<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Castors Online - Web development - Digital Marketing Experts\" \/>\n<meta property=\"og:description\" content=\"Castors Online has been a family run business since 1975 specialising in wheels and castors for both institutional and domestic use. 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