{"id":13276,"date":"2022-01-14T15:28:17","date_gmt":"2022-01-14T15:28:17","guid":{"rendered":"https:\/\/www.teclan.com\/?p=13276"},"modified":"2022-07-28T11:12:53","modified_gmt":"2022-07-28T10:12:53","slug":"what-is-content-marketing-how-can-it-benefit-your-business","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/what-is-content-marketing-how-can-it-benefit-your-business\/","title":{"rendered":"What Is Content Marketing &#038; How Can It Benefit Your Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13276\" class=\"elementor elementor-13276\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccaaf65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccaaf65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-531fbe7\" data-id=\"531fbe7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e52cf4 elementor-widget elementor-widget-image\" data-id=\"1e52cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"450\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing-768x450.png\" class=\"attachment-medium_large size-medium_large wp-image-13278\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing-768x450.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing-300x176.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing-1024x600.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing-1536x901.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/01\/Benefits-of-Content-Marketing.png 1842w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b0418a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b0418a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a721ca9\" data-id=\"a721ca9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0aca4 elementor-widget elementor-widget-text-editor\" data-id=\"1a0aca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility.<\/p><p><a href=\"https:\/\/www.teclan.com\/marketing-services\/social-media-content-marketing-teclan\/\">Content marketing<\/a> is crucial in answering questions about your business that potential customers may have. Additionally, it builds trust and helps cement you as a thought leader within your industry. In 2022, audiences expect high-quality, engaging and consistent content from their favourite brands across a variety of channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c63ac elementor-widget elementor-widget-heading\" data-id=\"99c63ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is Content Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07f3c1 elementor-widget elementor-widget-text-editor\" data-id=\"c07f3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, content marketing is the creation and distribution of material (including <a href=\"https:\/\/www.teclan.com\/marketing-services\/blogging-services-teclan\/\">blogs<\/a>, social media posts and videos) that is intended to generate interest in a brand\u2019s products or services. It is not necessarily used to explicitly advertise a product or service like other more traditional forms of marketing, but instead highlights information related to the brand\u2019s industry and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5301c0c elementor-widget elementor-widget-heading\" data-id=\"5301c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How can you benefit from a consistent content marketing strategy?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd49731 elementor-widget elementor-widget-text-editor\" data-id=\"bd49731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below we discuss just a few of the many benefits you will receive by planning a consistent, high-quality content marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdfb9b elementor-widget elementor-widget-heading\" data-id=\"bfdfb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Increased quality and quantity of leads<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ef7cd elementor-widget elementor-widget-text-editor\" data-id=\"f8ef7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing can help your business generate leads. Your future customers are more likely to purchase your products or services in the future if they have previously seen or engaged with your content. By creating free and useful information, you are inviting users to head to a relevant landing page. Additionally, by including CTAs (calls to action) within your content, you are giving audiences the opportunity to interact with your brand, make a purchase or provide a lead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafd79e elementor-widget elementor-widget-heading\" data-id=\"eafd79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand visibility and organic search ranking will increase <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57fc001 elementor-widget elementor-widget-text-editor\" data-id=\"57fc001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By consistently producing high-quality content, you will see improvements in your organic search rankings on platforms like Google and Bing. The content you share helps your brand establish itself as a thought leader with internet users and by focussing on relevant keywords within the likes of blogs, your content will help your website rank higher within search engine results page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24a13a elementor-widget elementor-widget-heading\" data-id=\"a24a13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Regular content inspires trust in your brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e3fa7 elementor-widget elementor-widget-text-editor\" data-id=\"25e3fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building a relationship with your audience can be assisted with the creation and distribution of content. The content you produce will help answer potential questions and enables a dialogue to spark between the brand and consumer. By offering added value to your audience without asking for anything in return, you are building trust. People will turn to your brand for recommendations and advice. Ultimately, content works when it aligns with the right audience and when it appears at the right place, at the right time, you\u2019ll see your brand\u2019s reputation soar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267dd9d elementor-widget elementor-widget-heading\" data-id=\"267dd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your potential customers are likely to stick around longer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b86488 elementor-widget elementor-widget-text-editor\" data-id=\"6b86488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great content is a vital tool for businesses to capture and engage their audience\u2019s attention. There is the potential to pull customers in and encourage them to come back time and time again for more, thus, encouraging them to pay for your services. With interesting and useful content, your audience is much likely to stick around your social media channels or your website longer \u2013 you\u2019ll notice average session duration increase and with this, so too will customer retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70f2a8 elementor-widget elementor-widget-heading\" data-id=\"e70f2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content marketing scales your audience for remarketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba039af elementor-widget elementor-widget-text-editor\" data-id=\"ba039af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While content marketing in and of itself is mostly an organic form of marketing, it ties in nicely with your <a href=\"https:\/\/www.teclan.com\/marketing-services\/paid-search-ppc\/\">paid advertising<\/a> efforts. Display ads targeting audiences who have previously visited certain pages on your site without converting is one of the most effective marketing strategies to increase leads and revenue. With content marketing, you can build new audiences to remarket to. For example, you might write a blog answering the most frequently asked questions people ask when buying a couch. People who take the time to read the article are likely in the market to buy a new couch in the near future, so you can take this data and target this audience with a paid ad advertising one of your most popular couches.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbde4f elementor-widget elementor-widget-heading\" data-id=\"abbde4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Best Channels For Implementation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5283807 elementor-widget elementor-widget-text-editor\" data-id=\"5283807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are a number of platforms you can leverage to share your brand\u2019s content. Looking at the PESO model provides some insight into the most lucrative for content sharing. PESO stands for paid media, earned media, shared media and owned media.<\/p>\n<ul>\n<li>You may choose to share content across <strong>paid<\/strong> channels such as Google <a href=\"https:\/\/www.teclan.com\/marketing-services\/paid-search-ppc\/\">display advertising<\/a>, <a href=\"https:\/\/www.teclan.com\/marketing-services\/email-marketing\/\">email marketing<\/a> or by sponsoring posts on social media.<\/li>\n<li><strong>Earned<\/strong> media is what you typically know as either <a href=\"https:\/\/www.teclan.com\/public-relations\/\">public or media relations<\/a>. Getting your name out there via more \u2018traditional\u2019 media is also a great content marketing method \u2013 via good news stories, press releases for new product launches or appearing on a podcast.<\/li>\n<li>Sharing content on <a href=\"https:\/\/www.teclan.com\/marketing-services\/social-media-content-marketing-teclan\/\">social media<\/a> is referred to as <strong>shared <\/strong>media in the PESO model. Companies now typically use social media as the main source of communication with their audience. Some popular social media sites include Facebook, Twitter, Instagram and LinkedIn.<\/li>\n<li>Your content is what is known to be <strong>owned<\/strong> This is where a strong content marketing strategy begins \u2013 by deciding on the content you will create and using your own channels (such as your website) as a place for the content to live. You are in control of the message you want to tell.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1efd5a elementor-widget elementor-widget-text-editor\" data-id=\"a1efd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regularly producing fresh content can be time-consuming, but given the significant results seen by those who consistently post high-quality content, it is an essential part of any marketing strategy. If you\u2019re ready to create a new content marketing strategy, the best place to start would be an audit of your current content to see what works for your brand \u2013 but also look at what others are doing in your industry. Is this working for them?<\/p><p>At teclan, our <a href=\"https:\/\/www.teclan.com\/marketing-services\/social-media-content-marketing-teclan\/\">expert content creators<\/a> take the hassle out of generating new content, leaving you free to run your organisation. We explore your brand and research your industry in order to channel your content to the right audience, at the right time, on the right platforms. <a href=\"https:\/\/www.teclan.com\/contact\/\">Get in touch<\/a> to find out how we best promote your brand message while accounting for audience engagement and search engine visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[133,10,18,75],"tags":[],"class_list":["post-13276","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing","category-seo","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Content Marketing &amp; How Can It Benefit Your Business? 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