{"id":13428,"date":"2022-05-09T10:01:04","date_gmt":"2022-05-09T09:01:04","guid":{"rendered":"https:\/\/www.teclan.com\/?p=13428"},"modified":"2025-12-10T11:53:20","modified_gmt":"2025-12-10T11:53:20","slug":"the-importance-of-branding-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/the-importance-of-branding-for-your-ecommerce-business\/","title":{"rendered":"The importance of branding for your eCommerce business"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">There\u2019s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new people and building a solid connection with them.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Branding Matters for your eCommerce Website\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DgqW8YCYmA8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p>It only takes about <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\">50 milliseconds for a person to form an opinion of your brand<\/a> from the moment they land on your website. That opinion determines whether they stay or leave.<\/p>\n\n\n\n<p>According to an article from The Cheskin Research &amp; Studio Archetype, as far back as 1999, the six most important factors in building trust for an eCommerce company\u2019s website are (in this order):<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Brand<\/li><li>Navigation<\/li><li>Fulfilment<\/li><li>Presentation<\/li><li>Modern technology<\/li><li>Security<\/li><\/ol>\n\n\n\n<p>So, if a user\u2019s first impression of your website is an inconsistent brand, or a brand that looks like every other website they\u2019ve seen, why would they continue to look at your products or choose you over the competition?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a brand that resonates<\/h2>\n\n\n\n<p>To hone the art of creating a good impression, you must create a brand that is irresistibly appealing to customers.<\/p>\n\n\n\n<p>Here is a process you can use to ensure that you consistently stand out from the competition and resonate with your audience:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/BRANDING-PROCESS-1024x576.png\" alt=\"\" class=\"wp-image-13429\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/BRANDING-PROCESS-1024x576.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/BRANDING-PROCESS-300x169.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/BRANDING-PROCESS-768x432.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/BRANDING-PROCESS.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trust is a key factor and brand consistency fosters trust<\/h2>\n\n\n\n<p>Brand consistency is the ability to deliver consistent messaging and design across all platforms over time. All messages and design elements should be in line with your brand themes, values, voice and mission. Again, we tend to trust people more who don\u2019t change at the drop of a hat, and the same goes for a brand. If you are consistent, you are more likable and dependable.<\/p>\n\n\n\n<p>Brand consistency also makes your business easily recognised, which means our customers will immediately start thinking about you when they see your marketing \u2013 without even being asked to make a purchase. When you make your customers feel like they know, depend on, and trust your brand, they are much more inclined to hit the \u2018buy now\u2019 button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Establishing brand consistency<\/h2>\n\n\n\n<p>To create brand consistency that is on par with the bestselling brands, you need to nail the following:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/brand-consistency-1024x576.png\" alt=\"\" class=\"wp-image-13430\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/brand-consistency-1024x576.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/brand-consistency-300x169.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/brand-consistency-768x432.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/brand-consistency.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In order to maintain a consistent brand, the single most important thing you can do is <a href=\"https:\/\/www.teclan.com\/client_case_studies\/blueridge\/\">develop a set of brand guidelines<\/a> that outline every aspect of your brand strategy that include your logo, colour scheme, tagline, typography and key messaging. Every employee who creates visual or written content for the brand should adhere to these guidelines at all times, across all channels.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">How a compelling brand increases sales<\/h2>\n\n\n\n<p>Not only are customers more likely to buy from brands they trust, they are willing to pay more for their products as well.<\/p>\n\n\n\n<p>On average, brands with stronger reputations offer a 31% higher shareholder return, enjoy a growth rate that\u2019s three times faster that their competitors and a 31% greater revenue growth over a three year period compared to lesser brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/Slide1-1024x576.png\" alt=\"\" class=\"wp-image-13431\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/Slide1-1024x576.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/Slide1-300x169.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/Slide1-768x432.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/05\/Slide1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brand presence<\/h2>\n\n\n\n<p>It\u2019s all very well and good having a bulletproof set of brand guidelines, but unless you are showcasing your brand in the right places, nobody will know you are there. A great social media presence is necessary for tangible e-commerce results.<\/p>\n\n\n\n<p>According to data from <a href=\"https:\/\/www.bigcommerce.com\">BigCommerce<\/a>, online stores with a strong social media presence have an average of 32% more sales than those who don\u2019t use, or are not active, on social media. And 85% of orders from social media sites come from Facebook (<a href=\"https:\/\/www.shopify.com.au\/retail\/social-commerce-for-retail-what-is-it-and-examples-of-retailers-doing-it-well\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>).<\/p>\n\n\n\n<p>But bear in mind: quality over quantity.<\/p>\n\n\n\n<p>Focus on the social media channels that your customers use instead of what\u2019s trending, make sure you have capacity to reply to user questions, comments and reviews and consider partnering with micro-influencers to reach your target audience cost effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As an ecommerce retailer, your goal is to get more sales daily, and the key to more sales is a strong brand. While there are many different marketing channels that can help, if your brand is inconsistent, your values are unclear or you simply look exactly like your competitors, you will fall to the bottom of the ROI food chain quickly.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.teclan.com\/design-services\/branding\/\">teclan<\/a>, our branding team has years of experience crafting compelling brands for eCommerce retailers that boost sales, and we would love to do the same for you.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.teclan.com\/contact\/\">Get in touch<\/a> with us today to find out, for free, what you could achieve with amazing branding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new people and building a solid [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[123],"tags":[],"class_list":["post-13428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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