{"id":14135,"date":"2022-08-17T11:46:17","date_gmt":"2022-08-17T10:46:17","guid":{"rendered":"https:\/\/www.teclan.com\/?post_type=client_case_studies&#038;p=14135"},"modified":"2023-06-28T17:01:29","modified_gmt":"2023-06-28T16:01:29","slug":"home-energy-scotland-paid-advertising","status":"publish","type":"client_case_studies","link":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/","title":{"rendered":"Home Energy Scotland &#8211; Paid Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14135\" class=\"elementor elementor-14135\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"client_case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534a24f1 animated-slow elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"534a24f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e9442a\" data-id=\"79e9442a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd874c5 elementor-widget elementor-widget-image\" data-id=\"5fd874c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/HOME_ENERGY_SCOTLAND-1-e1660733527496.png\" class=\"attachment-full size-full wp-image-14147\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/HOME_ENERGY_SCOTLAND-1-e1660733527496.png 600w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/HOME_ENERGY_SCOTLAND-1-e1660733527496-300x300.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/HOME_ENERGY_SCOTLAND-1-e1660733527496-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3e3cc elementor-widget elementor-widget-heading\" data-id=\"cd3e3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paid Advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f2c58a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f2c58a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a99a09c\" data-id=\"a99a09c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f15f755 elementor-widget elementor-widget-heading\" data-id=\"f15f755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Home Energy Scotland<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b71e9 elementor-widget elementor-widget-text-editor\" data-id=\"f2b71e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home Energy Scotland are a network of local advice centres covering all of Scotland who offer free, impartial advice on energy saving, keeping warm at home, renewable energy, greener travel, cutting water waste and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72fb18f\" data-id=\"72fb18f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab39a81 elementor-widget elementor-widget-image\" data-id=\"ab39a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png\" class=\"attachment-large size-large wp-image-14140\" alt=\"Home Energy Scotland\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png 500w, https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-682708ae animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"682708ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1be76c3d\" data-id=\"1be76c3d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7535f92b elementor-widget elementor-widget-heading\" data-id=\"7535f92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccfc5ec elementor-widget elementor-widget-text-editor\" data-id=\"1ccfc5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home Energy were looking to increase their brand awareness and drive users to take action on specific pages of their website with the goal of converting visitors into leads. The audience needed to be within a specific geography and they wanted data based on home owners versus renters to see which audience was more engaged. They also wanted to split-test messages and imagery to see which would be most effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-409e56fe\" data-id=\"409e56fe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33fdabfe elementor-widget elementor-widget-heading\" data-id=\"33fdabfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddad960 elementor-widget elementor-widget-text-editor\" data-id=\"2ddad960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>teclan built and launched awareness display campaigns to the target geographies through Google using Home Energy branded imagery to help raise awareness and drive more traffic to the chosen webpages. Google Search was used to help drive action for specific search terms around the cost of energy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-782d3231 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"782d3231\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-179e7f94\" data-id=\"179e7f94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d18e746 elementor-widget elementor-widget-heading\" data-id=\"4d18e746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dff95c elementor-widget elementor-widget-text-editor\" data-id=\"32dff95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not only did Home Energy see a great cost per impression coming through from the campaigns, but they also had a large increase in action being taken on their website and the number of leads pulling through to their business. The data they received back provided great insight into whether home owners or renters were more engaged and what messaging worked better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14140,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"services":[7],"class_list":["post-14135","client_case_studies","type-client_case_studies","status-publish","has-post-thumbnail","hentry","services-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Energy Scotland - Paid Advertising - Digital Marketing Experts<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Energy Scotland - Paid Advertising - Digital Marketing Experts\" \/>\n<meta property=\"og:description\" content=\"Paid Advertising Home Energy Scotland Home Energy Scotland are a network of local advice centres covering all of Scotland who offer free, impartial advice on energy saving, keeping warm at home, renewable energy, greener travel, cutting water waste and more. Problem Home Energy were looking to increase their brand awareness and drive users to take [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Experts\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T16:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/\",\"name\":\"Home Energy Scotland - Paid Advertising - Digital Marketing Experts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Doug-curl-1.png\",\"datePublished\":\"2022-08-17T10:46:17+00:00\",\"dateModified\":\"2023-06-28T16:01:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Doug-curl-1.png\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Doug-curl-1.png\",\"width\":500,\"height\":300,\"caption\":\"Home Energy Scotland\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/client_case_studies\\\/home-energy-scotland-paid-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.teclan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Energy Scotland &#8211; Paid Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"name\":\"Digital Marketing Experts\",\"description\":\"Digital Marketing Experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.teclan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\",\"name\":\"teclan ltd\",\"alternateName\":\"teclan\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"width\":300,\"height\":75,\"caption\":\"teclan ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home Energy Scotland - Paid Advertising - Digital Marketing Experts","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_GB","og_type":"article","og_title":"Home Energy Scotland - Paid Advertising - Digital Marketing Experts","og_description":"Paid Advertising Home Energy Scotland Home Energy Scotland are a network of local advice centres covering all of Scotland who offer free, impartial advice on energy saving, keeping warm at home, renewable energy, greener travel, cutting water waste and more. Problem Home Energy were looking to increase their brand awareness and drive users to take [&hellip;]","og_url":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/","og_site_name":"Digital Marketing Experts","article_modified_time":"2023-06-28T16:01:29+00:00","og_image":[{"width":500,"height":300,"url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/","url":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/","name":"Home Energy Scotland - Paid Advertising - Digital Marketing Experts","isPartOf":{"@id":"https:\/\/www.teclan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png","datePublished":"2022-08-17T10:46:17+00:00","dateModified":"2023-06-28T16:01:29+00:00","breadcrumb":{"@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/#primaryimage","url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png","contentUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2022\/08\/Doug-curl-1.png","width":500,"height":300,"caption":"Home Energy Scotland"},{"@type":"BreadcrumbList","@id":"https:\/\/www.teclan.com\/client_case_studies\/home-energy-scotland-paid-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.teclan.com\/"},{"@type":"ListItem","position":2,"name":"Home Energy Scotland &#8211; Paid Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.teclan.com\/#website","url":"https:\/\/www.teclan.com\/","name":"Digital Marketing Experts","description":"Digital Marketing Experts","publisher":{"@id":"https:\/\/www.teclan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teclan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.teclan.com\/#organization","name":"teclan ltd","alternateName":"teclan","url":"https:\/\/www.teclan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","contentUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","width":300,"height":75,"caption":"teclan ltd"},"image":{"@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/client_case_studies\/14135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/client_case_studies"}],"about":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/types\/client_case_studies"}],"version-history":[{"count":0,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/client_case_studies\/14135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/media\/14140"}],"wp:attachment":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/media?parent=14135"}],"wp:term":[{"taxonomy":"services","embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/services?post=14135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}