{"id":17608,"date":"2023-11-30T09:27:38","date_gmt":"2023-11-30T09:27:38","guid":{"rendered":"https:\/\/www.teclan.com\/?p=17608"},"modified":"2023-11-30T09:27:42","modified_gmt":"2023-11-30T09:27:42","slug":"teclan-wrapped-a-round-up-of-2023","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/teclan-wrapped-a-round-up-of-2023\/","title":{"rendered":"teclan Wrapped: A Round-Up of 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17608\" class=\"elementor elementor-17608\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9186dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9186dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5139c1\" data-id=\"c5139c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c08a2c elementor-widget elementor-widget-image\" data-id=\"3c08a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner.png\" class=\"attachment-full size-full wp-image-17611\" alt=\"The blog banner has an Image of an iPhone with the teclan website on it, with a banner going across it saying \u2018teclan wrapped\u2019. The banner also has the text \u20182023 Recap: A Celebration of Achievements\u201d\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner.png 2240w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner-300x169.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner-1024x576.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner-768x432.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner-1536x864.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/teclan-wrapped-blog-banner-2048x1152.png 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b500951 elementor-widget elementor-widget-text-editor\" data-id=\"b500951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Undoubtedly, one of the most interesting times on the internet is when Spotify Wrapped is dropped. I\u2019m sure many of us have seen the shareable content created by the brand on people\u2019s Instagram stories. I, for one, am guilty of scrolling through hundreds of stats in the days following the drop. I love to see what my friends have been listening to throughout the year!<\/p><p>As the curtains begin to draw to a close on 2023, it\u2019s a chance to look back on a year filled with challenges, triumphs, and relentless innovation. Just like Spotify Wrapped showcases your musical journey through the year, we at teclan are excited to present our own version: teclan\u2019s 2023 Wrapped! Join us as we reminisce about our milestones and set the stage for an even more thrilling 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7905109 elementor-widget elementor-widget-heading\" data-id=\"7905109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Year in Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0c190 elementor-widget elementor-widget-text-editor\" data-id=\"5f0c190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we reflect on 2023, the numbers tell a story of growth, dedication, and success. We\u2019re excited to share some key metrics* that highlight our journey over the past year. From the total number of times our ads have been seen online to our client growth, each figure represents a step forward in our mission to deliver exceptional service and innovative solutions. As a relatively small company, we were quite impressed with the numbers coming up as we were breaking them down.<\/p><p>Let\u2019s dive into the figures that made 2023 a year to remember for teclan and our clients:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c48e2 elementor-widget elementor-widget-heading\" data-id=\"59c48e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Client Visibility in 2023<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a7e71 elementor-widget elementor-widget-text-editor\" data-id=\"45a7e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>242,250,123<\/strong> <a href=\"https:\/\/www.teclan.com\/marketing-services\/paid-search-ppc\/\">Google Ad<\/a> Impressions. This is the number of times an advert created by our team has been visible across the Google ad network. From search ads to YouTube video ads, that\u2019s a lot of visibility.<\/li><li><strong>\u00a31,257,515.54 <\/strong>in Google Ad spend managed by our Google-certified experts. For a small team, this is a big number averaging about \u00a3114,300 per month across the last 11 months.<\/li><li><strong>2,536,448<\/strong> emails sent across our email marketing clients. That\u2019s more than the <a href=\"https:\/\/worldpopulationreview.com\/world-cities\">current population<\/a> of Houston, Texas.<\/li><li><strong>2,709,699 <\/strong>clicks on our clients\u2019 Google Ads. Building brand awareness and driving traffic to websites is vital for businesses as it cultivates recognition and familiarity, fostering trust and loyalty among customers. A well-known brand not only attracts new customers but also distinguishes itself in a competitive market, contributing to long-term success.<\/li><li><strong>124,000 <\/strong>Instagram profile views. Reaching customers where they spend their time on social media is important and profile views reflect interest in your brand\u2019s message.<\/li><li><strong>868 <\/strong>organic social media posts created and posted. From graphics to videos, and engaging caption text, we do it all for our clients.<\/li><li><strong>856 <\/strong>domains administered. From brochure sites to full ecommerce catalogues \u2014that\u2019s a lot of websites.<\/li><li><strong>1,403** <\/strong>meetings attended. We like to keep our clients informed and catch up with how they\u2019re getting on so that we can drive success that reflects their business goals.<\/li><li><strong>5,040**<\/strong> cups of coffee consumed. It takes energy to be successful. But this includes decaf so don\u2019t worry, we\u2019re not too wired.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02b0c9 elementor-widget elementor-widget-heading\" data-id=\"b02b0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Standout Moments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5362800 elementor-widget elementor-widget-text-editor\" data-id=\"5362800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2023 has been a year full of interesting developments in the world of marketing and web design. With the permanent <a href=\"https:\/\/www.teclan.com\/why-businesses-must-switch-to-google-analytics-4-asap\/\">switch to Google Analytics 4<\/a> due to the sunsetting of Universal Analytics, and the rise of Artificial Intelligence across online content, our team has learned a lot about the changing digital landscape this year while ensuring clients benefited from any changes.<\/p><p>Looking back on the year, we\u2019ve chosen some of our favourite moments that reflect the success of our team:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d082672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d082672\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e86c5c\" data-id=\"2e86c5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9cfcb elementor-widget elementor-widget-text-editor\" data-id=\"fc9cfcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u00a36,000<\/strong> raised for Mikeysline during our annual <a href=\"https:\/\/www.teclan.com\/million-steps-for-mikeysline\/\">Million Steps for Mikeysline<\/a> This year, the teams collectively walked 47,380,452 steps to help raise funds for the local mental health charity.<\/li><li><a href=\"https:\/\/www.instagram.com\/p\/CySwDV6uRjp\/?hl=en\"><strong>Employee Wellbeing Award Winner<\/strong><\/a> at Highland Business Awards 2023. We were honoured to have been recognised for our commitment to the wellbeing of our team. teclan is dedicated to going the extra mile for employees; offering a four-day working week to help foster a healthy work\/life balance. We also empower every voice in regular workshops and celebrate achievements with team days out and team-building activities.\u00a0<\/li><li><strong>Judging panel <\/strong>for the Highlands &amp; Islands Enterprise Award for Excellence in Innovation. Following our win at the SCDI Highlands &amp; Islands Business Excellence Awards in 2022, Helen had the difficult task of helping choose this year\u2019s winner.<\/li><li><strong>Introduction of tec-Connect<\/strong>: our dedicated <a href=\"https:\/\/www.teclan.com\/it-solutions\/progressive-web-apps\/\">Progressive Web App<\/a> development service designed to empower businesses in the digital landscape. Traditional mobile app development, often laden with hefty costs and prolonged timelines, encounters a refreshing alternative in the form of tec-Connect\u2019s Progressive Web App solutions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64d3411\" data-id=\"64d3411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b6be6 elementor-widget elementor-widget-image\" data-id=\"d6b6be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-1024x768.jpg\" class=\"attachment-large size-large wp-image-17613\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-1024x768.jpg 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-300x225.jpg 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-768x576.jpg 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-1536x1152.jpg 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2023\/11\/IMG_6691-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8498a85 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8498a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8855376 elementor-widget elementor-widget-heading\" data-id=\"8855376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Forward to 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a77f3 elementor-widget elementor-widget-text-editor\" data-id=\"97a77f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we gear up for 2024, our sights are set on bigger goals, bolder innovations, and deeper connections with our community and clients. In 2023 teclan not only successfully navigated the dynamic shifts in the digital landscape but also made a tangible positive impact on both our local community and the wider industry.<\/p><p>Looking ahead, we&#8217;re excited about the opportunities and challenges that the ever-evolving field of marketing and web design presents. The journey doesn&#8217;t end here; it&#8217;s a continuous exploration of innovation and growth. We anticipate building on our successes, <a href=\"https:\/\/www.teclan.com\/design-services\/aero-commerce-website-design\/\">embracing new technologies<\/a>, and making even more meaningful contributions to our community and industry. As we stand at the cusp of a new chapter, there&#8217;s a palpable sense of accomplishment and enthusiasm for the future at teclan.<\/p><p>Want to work with us next year and make your business a success? <a href=\"https:\/\/www.teclan.com\/contact\/\">Contact us<\/a> to find out how we can help you reach new heights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af3bc7 elementor-widget elementor-widget-text-editor\" data-id=\"3af3bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*as of November 2023<br \/>**educated guesstimates<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Undoubtedly, one of the most interesting times on the internet is when Spotify Wrapped is dropped. I\u2019m sure many of us have seen the shareable content created by the brand on people\u2019s Instagram stories. I, for one, am guilty of scrolling through hundreds of stats in the days following the drop. I love to see [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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