{"id":18685,"date":"2024-09-12T14:08:08","date_gmt":"2024-09-12T13:08:08","guid":{"rendered":"https:\/\/www.teclan.com\/client_case_studies\/the-ledge-climbing-gym-web-design-copy\/"},"modified":"2024-09-16T10:01:33","modified_gmt":"2024-09-16T09:01:33","slug":"hla-web-design","status":"publish","type":"client_case_studies","link":"https:\/\/www.teclan.com\/client_case_studies\/hla-web-design\/","title":{"rendered":"Highland Learning Academy &#8211; WordPress Web Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18685\" class=\"elementor elementor-18685\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"client_case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a08aaa8 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"5a08aaa8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b9eaa0b\" data-id=\"7b9eaa0b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-177476b8 elementor-widget elementor-widget-image\" data-id=\"177476b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"79\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-300x79.png\" class=\"attachment-medium size-medium wp-image-18687\" alt=\"Highland Learning Academy logo\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-300x79.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-1024x269.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-768x202.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-1536x404.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_CENTERED_WHITE-2048x538.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f73c06e elementor-widget elementor-widget-heading\" data-id=\"4f73c06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WordPress Website Design &amp; Development <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1818f72 e-flex e-con-boxed e-con e-parent\" data-id=\"1818f72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cc549 elementor-widget elementor-widget-text-editor\" data-id=\"d2cc549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/hla.scot\/\">Highland Learning Academy<\/a> (HLA) is a leading provider of professional and vocational learning in Scotland, working with a diverse audience that includes employers, schools, and individuals. HLA offers a range of training programmes and accreditations tailored to meet the needs of Scotland\u2019s evolving educational and professional landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5468aff elementor-widget elementor-widget-heading\" data-id=\"5468aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">teclan's Service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c105bc4 elementor-widget elementor-widget-text-editor\" data-id=\"c105bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of HLA&#8217;s rebranding from Virtual Learning Academy to Highland Learning Academy, teclan was entrusted with delivering a fresh, modern website that aligned with the new brand identity. Our team of <a href=\"https:\/\/www.teclan.com\/wordpress-website-design\/\">WordPress design experts<\/a> meticulously crafted a slick, professional website, providing an improved user experience that would appeal to HLA\u2019s varied audience, including corporate clients, educational institutions, and individual learners.<\/p><p>Working closely with HLA, we identified key objectives for the redesign:<\/p><ul><li>Create a responsive, modern website that reflects the new brand identity.<\/li><li>Enhance user navigation and provide a clear pathway to the various services offered.<\/li><li>Develop a strong, engaging visual presence in line with the new branding.<\/li><li>Implement functional features such as booking capabilities for courses and learning programmes.<\/li><\/ul><p>In addition to the site\u2019s design, we conducted a comprehensive review of the existing copy. Many of HLA\u2019s service pages lacked content <a href=\"https:\/\/www.teclan.com\/marketing-services\/organic-search-seo\/\">optimised for search engines<\/a> (SEO), making it difficult for potential clients and learners to find them online. We rewrote the core service pages with relevant, engaging, and up-to-date information. Our experts ensured that the new content was fully optimised for search engines, targeting lucrative and relevant search terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea331d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea331d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2102122\" data-id=\"2102122\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ba4bb elementor-widget elementor-widget-heading\" data-id=\"a3ba4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a83119 elementor-widget elementor-widget-text-editor\" data-id=\"4a83119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cWe have recently had our new website designed by teclan and the experience has been seamless. Caitlin and the team have been very creative and helpful and fully understood our requirements every step of the way. They have produced a website that has exceeded our expectations, complete with new branding and booking capabilities. I would have no hesitation in recommending teclan for website design.\u201d\u00a0 &#8211; <em>Louise Wheeler, Head of Commercial Operations<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cb6efdf e-flex e-con-boxed e-con e-parent\" data-id=\"cb6efdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de9037c e-con-full e-flex e-con e-child\" data-id=\"de9037c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03ea055 elementor-widget elementor-widget-image\" data-id=\"03ea055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1-1024x464.png\" class=\"attachment-large size-large wp-image-18688\" alt=\"Screenshot of HLA home page\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1-1024x464.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1-300x136.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1-768x348.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1-1536x696.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home1.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429a243 elementor-widget elementor-widget-image\" data-id=\"429a243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3-1024x496.png\" class=\"attachment-large size-large wp-image-18693\" alt=\"Screenshot of HLA home page focused on apprenticeships\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3-1024x496.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3-300x145.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3-768x372.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3-1536x744.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home3.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd66b9 elementor-widget elementor-widget-image\" data-id=\"8bd66b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5-1024x471.png\" class=\"attachment-large size-large wp-image-18695\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5-1024x471.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5-300x138.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5-768x353.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5-1536x706.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home5.png 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c70fe35 e-con-full e-flex e-con e-child\" data-id=\"c70fe35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e55b0 elementor-widget elementor-widget-image\" data-id=\"c6e55b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2-1024x434.png\" class=\"attachment-large size-large wp-image-18689\" alt=\"Screenshot of HLA home page\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2-1024x434.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2-300x127.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2-768x326.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2-1536x652.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home2.png 1895w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66b8aa elementor-widget elementor-widget-image\" data-id=\"b66b8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4-1024x494.png\" class=\"attachment-large size-large wp-image-18694\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4-1024x494.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4-300x145.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4-768x371.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4-1536x741.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home4.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e3150 elementor-widget elementor-widget-image\" data-id=\"f3e3150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6-1024x562.png\" class=\"attachment-large size-large wp-image-18696\" alt=\"\" srcset=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6-1024x562.png 1024w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6-300x165.png 300w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6-768x421.png 768w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6-1536x843.png 1536w, https:\/\/www.teclan.com\/wp-content\/uploads\/2024\/09\/HLA_Home6.png 1668w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c615ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c615ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e17ee3b\" data-id=\"5e17ee3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a40f71 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9a40f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hla.scot\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit www.hla.scot<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ff2242e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ff2242e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f14057d\" data-id=\"7f14057d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277410de elementor-widget elementor-widget-spacer\" data-id=\"277410de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aed0fa6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1aed0fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#363C74<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column 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