{"id":19242,"date":"2025-04-18T09:40:58","date_gmt":"2025-04-18T08:40:58","guid":{"rendered":"https:\/\/www.teclan.com\/?p=19242"},"modified":"2025-04-18T12:19:59","modified_gmt":"2025-04-18T11:19:59","slug":"optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/","title":{"rendered":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong>Why Mobile Optimisation Matters<\/strong><br><\/h5>\n\n\n\n<p>With mobile devices dominating web traffic, a poorly optimised mobile site can lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower rankings \u2013 Google prioritises mobile-friendly sites in search results.<\/li>\n\n\n\n<li>Bad user experience \u2013 Slow load times and difficult navigation drive visitors away.<\/li>\n\n\n\n<li>Lost conversions \u2013 Mobile users expect fast, easy interactions, and delays can cost sales.<\/li>\n<\/ul>\n\n\n\n<p>At teclan, we take a mobile-first approach to <a href=\"https:\/\/www.teclan.com\/design-services\/web-design\/\">web design<\/a> and <a href=\"https:\/\/www.teclan.com\/marketing-services\/organic-search-seo\/\">search engine optimisation<\/a>, ensuring that our clients\u2019 sites are fast, responsive, and user-friendly across all devices.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><br><strong>1. Mobile-First &amp; Responsive Design<\/strong><\/h5>\n\n\n\n<p>A seamless mobile experience starts with design:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible layouts that adapt to different screen sizes.<\/li>\n\n\n\n<li>Touch-friendly navigation with large, easy-to-click buttons and everything your customers need are available quickly, no matter the screen size.<\/li>\n\n\n\n<li>Minimalist mobile design that enhances usability.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2. Speed &amp; Performance Enhancements<\/strong><\/h5>\n\n\n\n<p>Speed is critical for mobile users:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Image compression using next-gen formats like WebP.<\/li>\n\n\n\n<li>Minified code to remove unnecessary CSS, JavaScript, and HTML.<\/li>\n\n\n\n<li>Lazy loading for images and videos to improve page speed.<\/li>\n\n\n\n<li>Caching strategies that reduce load times on repeat visits.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3. Mobile SEO Best Practices<\/strong><\/h5>\n\n\n\n<p>Google uses mobile-first indexing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile usability testing via Google Search Console.<\/li>\n\n\n\n<li>Optimised meta tags for better search visibility on mobile.<\/li>\n\n\n\n<li>Structured data to enhance search appearance.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4. UX &amp; Navigation Optimisation<\/strong><\/h5>\n\n\n\n<p>A mobile site should be simple and intuitive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigation menus \u2013 Clear, collapsible menus for easy access.<\/li>\n\n\n\n<li>Clickable elements \u2013 Buttons and links sized for touchscreens.<\/li>\n\n\n\n<li>No intrusive pop-ups \u2013 Preventing penalties from Google.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5. Continuous Testing &amp; Monitoring<\/strong><\/h5>\n\n\n\n<p>We ensure ongoing improvements by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test across multiple devices &amp; browsers for consistency.<\/li>\n\n\n\n<li>Using analytics tools to monitor user behaviour and optimise further.<\/li>\n\n\n\n<li>Use industry standard performance analysis to get the best from your site and the best from Google.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>The Result: A Faster, Higher-Ranking, Mobile-Friendly Website<\/strong><\/h5>\n\n\n\n<p>By prioritising mobile optimisation, teclan ensures that clients\u2019 websites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank higher on search engines that prioritise mobile, like Google.<\/li>\n\n\n\n<li>Deliver a seamless experience across all devices.<\/li>\n\n\n\n<li>Convert more visitors by providing a fast, user-friendly interface.<\/li>\n<\/ul>\n\n\n\n<p>Ready to enhance your website\u2019s mobile performance? Contact teclan today!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Mobile Optimisation Matters With mobile devices dominating web traffic, a poorly optimised mobile site can lead to: At teclan, we take a mobile-first approach to web design and search engine optimisation, ensuring that our clients\u2019 sites are fast, responsive, and user-friendly across all devices. 1. Mobile-First &amp; Responsive Design A seamless mobile experience starts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[132,123,18],"tags":[],"class_list":["post-19242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-design","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts<\/title>\n<meta name=\"description\" content=\"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts\" \/>\n<meta property=\"og:description\" content=\"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Experts\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-18T08:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T11:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2440\" \/>\n\t<meta property=\"og:image:height\" content=\"1450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caitlin Maclean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caitlin Maclean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/\"},\"author\":{\"name\":\"Caitlin Maclean\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/person\\\/be7857a3ffda8cee3f6b4fc4a179279a\"},\"headline\":\"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites\",\"datePublished\":\"2025-04-18T08:40:58+00:00\",\"dateModified\":\"2025-04-18T11:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/teclan-website-Mobile-Optimisation-2.jpg\",\"articleSection\":[\"Blogging\",\"Design\",\"SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/\",\"name\":\"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/teclan-website-Mobile-Optimisation-2.jpg\",\"datePublished\":\"2025-04-18T08:40:58+00:00\",\"dateModified\":\"2025-04-18T11:19:59+00:00\",\"description\":\"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/teclan-website-Mobile-Optimisation-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/teclan-website-Mobile-Optimisation-2.jpg\",\"width\":2440,\"height\":1450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.teclan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"name\":\"Digital Marketing Experts\",\"description\":\"Digital Marketing Experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.teclan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\",\"name\":\"teclan ltd\",\"alternateName\":\"teclan\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"width\":300,\"height\":75,\"caption\":\"teclan ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/person\\\/be7857a3ffda8cee3f6b4fc4a179279a\",\"name\":\"Caitlin Maclean\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291\",\"caption\":\"Caitlin Maclean\"},\"description\":\"Despite being one of the youngest members of our team, Caitlin has become a key part of our operations, contributing significantly to delivering outstanding results for our clients through her leadership and commitment to continuous improvement.\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/author\\\/caitlin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts","description":"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/","og_locale":"en_GB","og_type":"article","og_title":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts","og_description":"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.","og_url":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/","og_site_name":"Digital Marketing Experts","article_published_time":"2025-04-18T08:40:58+00:00","article_modified_time":"2025-04-18T11:19:59+00:00","og_image":[{"width":2440,"height":1450,"url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg","type":"image\/jpeg"}],"author":"Caitlin Maclean","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Caitlin Maclean","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#article","isPartOf":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/"},"author":{"name":"Caitlin Maclean","@id":"https:\/\/www.teclan.com\/#\/schema\/person\/be7857a3ffda8cee3f6b4fc4a179279a"},"headline":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites","datePublished":"2025-04-18T08:40:58+00:00","dateModified":"2025-04-18T11:19:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/"},"wordCount":341,"publisher":{"@id":"https:\/\/www.teclan.com\/#organization"},"image":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg","articleSection":["Blogging","Design","SEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/","url":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/","name":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites - Digital Marketing Experts","isPartOf":{"@id":"https:\/\/www.teclan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#primaryimage"},"image":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg","datePublished":"2025-04-18T08:40:58+00:00","dateModified":"2025-04-18T11:19:59+00:00","description":"Learn how teclan helps businesses succeed on mobile with responsive design, fast load times, smart SEO, and seamless UX\u2014driving higher rankings and conversions.| Get the latest news, insights and industry analysis from our team of experts.","breadcrumb":{"@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#primaryimage","url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg","contentUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2025\/04\/teclan-website-Mobile-Optimisation-2.jpg","width":2440,"height":1450},{"@type":"BreadcrumbList","@id":"https:\/\/www.teclan.com\/optimising-for-mobile-success-teclans-approach-to-faster-smarter-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.teclan.com\/"},{"@type":"ListItem","position":2,"name":"Optimising for Mobile Success: teclan\u2019s Approach to Faster, Smarter Websites"}]},{"@type":"WebSite","@id":"https:\/\/www.teclan.com\/#website","url":"https:\/\/www.teclan.com\/","name":"Digital Marketing Experts","description":"Digital Marketing Experts","publisher":{"@id":"https:\/\/www.teclan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teclan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.teclan.com\/#organization","name":"teclan ltd","alternateName":"teclan","url":"https:\/\/www.teclan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","contentUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","width":300,"height":75,"caption":"teclan ltd"},"image":{"@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.teclan.com\/#\/schema\/person\/be7857a3ffda8cee3f6b4fc4a179279a","name":"Caitlin Maclean","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291","url":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291","contentUrl":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/e8df9895fca6d8248058e36d559df163.jpg?ver=1777447291","caption":"Caitlin Maclean"},"description":"Despite being one of the youngest members of our team, Caitlin has become a key part of our operations, contributing significantly to delivering outstanding results for our clients through her leadership and commitment to continuous improvement.","url":"https:\/\/www.teclan.com\/author\/caitlin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/19242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/comments?post=19242"}],"version-history":[{"count":1,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/19242\/revisions"}],"predecessor-version":[{"id":19243,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/19242\/revisions\/19243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/media\/19254"}],"wp:attachment":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/media?parent=19242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/categories?post=19242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/tags?post=19242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}