{"id":20729,"date":"2026-04-06T16:49:25","date_gmt":"2026-04-06T15:49:25","guid":{"rendered":"https:\/\/www.teclan.com\/?p=20729"},"modified":"2026-04-06T16:58:36","modified_gmt":"2026-04-06T15:58:36","slug":"seasonal-marketing-benefits-and-risks","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/","title":{"rendered":"Why Seasonal Marketing Can Be Great – And How It Can Be Bad"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Spring is in full swing and with that comes great opportunities for sales, promotions, events and more. Easter is a very prominent celebration in April in the UK and, aside from the over-the-top retail marketing and displays, there is a real opportunity for small businesses to tap into that excitement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Benefits of Seasonal Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Benefits of seasonal marketing can include:<\/p>

\u2022 Relatable \u2013 people who celebrate it will see your business as more relatable.
\u2022 Pricing \u2013 exclusive deals like Easter bundles or themed packaging can increase perceived value and quality.
\u2022 Personality \u2013 seasonal events are a great time to show your business has personality. Whether it\u2019s a warm message, a funny video or creative packaging, it gives a glimpse into the people behind the business. With technology progressing faster than ever, human authenticity is a key selling point.<\/p>

All of this is great and offers easy, accessible content that small businesses can create in-house. There are thousands of examples every year across all industries, which makes it more achievable than ever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The Risk of Becoming Dependent on Seasonality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

However, with that comes the risk of becoming dependent on seasonality.<\/p>

Many small businesses only show up online when something seasonal is happening. Their regular posts get little traction, have no identity and no clear selling point. Yet when they run a seasonal post, giveaway or promotion, they suddenly get hundreds of likes due to the incentive.<\/p>

This is not a hit piece on incentives – they are a great way of bringing in new business. But when your business gets no leads\u2026 then suddenly explodes because of a giveaway, is that really success?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Is It Actually Valuable?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It might bring in the occasional lead, but is it:

\u2022 Sustainable
\u2022 Consistent
\u2022 Real value<\/p>

When a customer spends \u00a350 in hopes of winning a big prize, what happens when they don\u2019t win? Whether they enter once or five times, eventually most of these people are only there for the prize – not because they see real value in your business. This leads to a low percentage of returning customers, which is economically vital in today\u2019s business landscape.<\/p>

Likes feel amazing. Seeing them pour in is exciting. But from a commercial point of view, it\u2019s the same as impressions and clicks in paid advertising – if they don\u2019t lead to sales, they\u2019re vanity metrics.<\/p>

Those posts you stopped doing because they only got one like could, in theory, be driving a sale. Meanwhile, the giveaway with 500 likes might generate nothing. That\u2019s unlikely, but it\u2019s possible – and that\u2019s the point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Using Seasonality Properly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You don\u2019t want to be known as \u201cthat business that always gives away chocolate.\u201d You want to be known as a key player in your industry – whether that\u2019s locally, nationally or internationally.<\/p>

So when you ask yourself, \u201chow should I market my business this spring?\u201d, include seasonality where it makes sense. Use it as a tool – not a foundation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

What Actually Drives Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Don\u2019t forget what actually drives growth:

Authentic brand awareness.
Real results.
A genuinely strong offer.<\/p>

You need to think about who you are marketing to, why they would buy from you, and what truly makes you different. Not just that your service is great – because your competitors will say the same.<\/p>

You need something real. Something valuable. Something irresistible.<\/p>

If you feel like you never have time to properly focus on what drives growth, or you don\u2019t have the technical expertise to do so – teclan can help.<\/p>

We specialise in digital marketing, website design and technical support, and we genuinely care about helping businesses grow.<\/p>

It\u2019s not about vanity metrics or looking flashy – it\u2019s about driving real revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Seasonal marketing can drive engagement and sales, but relying on it too heavily can hurt long-term growth. Here\u2019s how to use it properly.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-20729","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\nSeasonal Marketing: Benefits, Risks & How to Use It Properly<\/title>\n<meta name=\"description\" content=\"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seasonal Marketing: Benefits, Risks & How to Use It Properly\" \/>\n<meta property=\"og:description\" content=\"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Experts\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T15:49:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T15:58:36+00:00\" \/>\n<meta name=\"author\" content=\"Joel Sleet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Sleet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/\"},\"author\":{\"name\":\"Joel Sleet\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/person\\\/6f3286d2799e1258a36f9a77863eaf1b\"},\"headline\":\"Why Seasonal Marketing Can Be Great – And How It Can Be Bad\",\"datePublished\":\"2026-04-06T15:49:25+00:00\",\"dateModified\":\"2026-04-06T15:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/\",\"name\":\"Seasonal Marketing: Benefits, Risks & How to Use It Properly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\"},\"datePublished\":\"2026-04-06T15:49:25+00:00\",\"dateModified\":\"2026-04-06T15:58:36+00:00\",\"description\":\"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/seasonal-marketing-benefits-and-risks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.teclan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Seasonal Marketing Can Be Great – And How It Can Be Bad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#website\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"name\":\"Digital Marketing Experts\",\"description\":\"Digital Marketing Experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.teclan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\",\"name\":\"teclan ltd\",\"alternateName\":\"teclan\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/teclanlogowhiteorange-2.png\",\"width\":300,\"height\":75,\"caption\":\"teclan ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/person\\\/6f3286d2799e1258a36f9a77863eaf1b\",\"name\":\"Joel Sleet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674\",\"contentUrl\":\"https:\\\/\\\/www.teclan.com\\\/wp-content\\\/litespeed\\\/avatar\\\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674\",\"caption\":\"Joel Sleet\"},\"url\":\"https:\\\/\\\/www.teclan.com\\\/author\\\/joel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seasonal Marketing: Benefits, Risks & How to Use It Properly","description":"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/","og_locale":"en_GB","og_type":"article","og_title":"Seasonal Marketing: Benefits, Risks & How to Use It Properly","og_description":"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.","og_url":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/","og_site_name":"Digital Marketing Experts","article_published_time":"2026-04-06T15:49:25+00:00","article_modified_time":"2026-04-06T15:58:36+00:00","author":"Joel Sleet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joel Sleet","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/#article","isPartOf":{"@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/"},"author":{"name":"Joel Sleet","@id":"https:\/\/www.teclan.com\/#\/schema\/person\/6f3286d2799e1258a36f9a77863eaf1b"},"headline":"Why Seasonal Marketing Can Be Great – And How It Can Be Bad","datePublished":"2026-04-06T15:49:25+00:00","dateModified":"2026-04-06T15:58:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/"},"wordCount":637,"publisher":{"@id":"https:\/\/www.teclan.com\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/","url":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/","name":"Seasonal Marketing: Benefits, Risks & How to Use It Properly","isPartOf":{"@id":"https:\/\/www.teclan.com\/#website"},"datePublished":"2026-04-06T15:49:25+00:00","dateModified":"2026-04-06T15:58:36+00:00","description":"Discover the benefits and risks of seasonal marketing, and learn how to use it effectively without relying on it for all your business growth.","breadcrumb":{"@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.teclan.com\/seasonal-marketing-benefits-and-risks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.teclan.com\/"},{"@type":"ListItem","position":2,"name":"Why Seasonal Marketing Can Be Great – And How It Can Be Bad"}]},{"@type":"WebSite","@id":"https:\/\/www.teclan.com\/#website","url":"https:\/\/www.teclan.com\/","name":"Digital Marketing Experts","description":"Digital Marketing Experts","publisher":{"@id":"https:\/\/www.teclan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teclan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.teclan.com\/#organization","name":"teclan ltd","alternateName":"teclan","url":"https:\/\/www.teclan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","contentUrl":"https:\/\/www.teclan.com\/wp-content\/uploads\/2021\/08\/teclanlogowhiteorange-2.png","width":300,"height":75,"caption":"teclan ltd"},"image":{"@id":"https:\/\/www.teclan.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.teclan.com\/#\/schema\/person\/6f3286d2799e1258a36f9a77863eaf1b","name":"Joel Sleet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674","url":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674","contentUrl":"https:\/\/www.teclan.com\/wp-content\/litespeed\/avatar\/10437c07f4c903540b08d6e05bd2e615.jpg?ver=1777564674","caption":"Joel Sleet"},"url":"https:\/\/www.teclan.com\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/20729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/comments?post=20729"}],"version-history":[{"count":6,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/20729\/revisions"}],"predecessor-version":[{"id":20736,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/posts\/20729\/revisions\/20736"}],"wp:attachment":[{"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/media?parent=20729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/categories?post=20729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teclan.com\/wp-json\/wp\/v2\/tags?post=20729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}