{"id":5850,"date":"2020-02-18T15:45:00","date_gmt":"2020-02-18T15:45:00","guid":{"rendered":"https:\/\/www.teclan.com\/?p=5850"},"modified":"2023-01-10T21:08:48","modified_gmt":"2023-01-10T21:08:48","slug":"googles-new-look-for-paid-organic-search-results-on-your-desktop","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/googles-new-look-for-paid-organic-search-results-on-your-desktop\/","title":{"rendered":"Google\u2019s new look for Paid &#038; Organic Search results on your desktop"},"content":{"rendered":"\n<p>If you\u2019ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13<sup>th<\/sup> January Google introduced an <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1216782591463813126\">updated look for paid and organic search results.<\/a> This change was made to ensure consistency across multiple devices, as Google had already implemented the new look on mobiles <a href=\"https:\/\/www.blog.google\/products\/search\/new-design-google-search\/\">last year.<\/a> <\/p>\n\n\n\n<p>So, what\u2019s new? Paid ad results now have a bolded \u2018Ad\u2019 label in black text above the site heading, alongside the site URL. Formerly, this \u2018Ad\u2019 was written in green text inside a green box.    <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.teclan.com\/site\/wp-content\/uploads\/2020\/02\/Google-search-2020-v3.jpg\" alt=\"\" class=\"wp-image-5875\" width=\"523\" height=\"292\"\/><\/figure><\/div>\n\n\n\n<p>The new look is very similar to that of new organic search display as the URL has been changed from green to black. Additionally, like paid ads, the URL appears above the title page. <\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Say hello to favicons<\/strong><\/h4>\n\n\n\n<p>But, perhaps the most prominent change for organic search results is the introduction of favicons. Favicons, or brand icons, will appear next to the organic result. Google has stated that this allows website branding to be \u2018front and centre\u2019 and enables users to \u201cbetter understand where the information is coming from and which pages have what you\u2019re looking for.\u201d <\/p>\n\n\n\n<p>However, feedback has indicated that users are now finding it harder to distinguish between adverts and organic results.<\/p>\n\n\n\n<p>Due to this feedback, Google\nhas announced it <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1220768238490939394\">will\ncontinue to experiment with the new look.<\/a> This means\nthat they are changing where favicons may be placed to determine what best\nsuits a modern Google desktop feed. Of course, these changes will benefit\nGoogle in terms of advertising as it is likely due to audience \u2018banner\nblindness\u2019 that there will be a higher click-through rate on paid ads. <\/p>\n\n\n\n<p>However, it is also a benefit for businesses as it will direct more traffic to websites. teclan will take advantage of these changes as they roll out and continue to strive to achieve quality traffic for our clients, decreasing their costs while increasing their revenue.<\/p>\n\n\n\n<p>teclan are long-time Google Partners&nbsp;and provide a wide range of Digital Marketing channels and services. Contact us today on&nbsp;01463 898043&nbsp;to discuss which digital channels would work best for you and how we can grow your online business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,9,14,18,1],"tags":[],"class_list":["post-5850","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-latest","category-paid-search","category-seo","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s new look for Paid &amp; 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