{"id":9367,"date":"2021-06-17T09:19:19","date_gmt":"2021-06-17T09:19:19","guid":{"rendered":"https:\/\/www.teclan.com\/?p=9367"},"modified":"2023-01-10T21:09:59","modified_gmt":"2023-01-10T21:09:59","slug":"marketing-trends-in-a-post-covid-world","status":"publish","type":"post","link":"https:\/\/www.teclan.com\/marketing-trends-in-a-post-covid-world\/","title":{"rendered":"Marketing Trends in a Post-Covid World"},"content":{"rendered":"\t\t
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Over the past year, we\u2019ve\u00a0<\/span>sadly\u00a0<\/span>witnessed\u00a0<\/span>the closure of many bricks and mortar shops\u00a0<\/span>UK<\/span>–<\/span>wide<\/span>.<\/span>\u00a0<\/span>H<\/span>owever,<\/span>\u00a0countering this decline,<\/span>\u00a0innovation has certainly been taking off online. So how does the rise in\u00a0<\/span>virtual<\/span>\u00a0media consumption stack up against the very real demand for tangible experiences<\/span>,<\/span>\u00a0and what\u00a0<\/span>behaviour\u00a0<\/span>can we expect from people\u00a0<\/span>as\u00a0<\/span>normality returns?<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Relationship With Social Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Facebook is still top among social media sites for daily visits, according to\u00a0a study by the\u00a0<\/span>Pew Research Centre<\/span><\/a>. 49% of adults who use the site indicated they visit it several times daily, second only to Snapchat,\u00a0which\u00a0also enjoys\u00a0high engagement among its users (predominantly 18-29-year-olds), 45% of whom\u00a0check in regularly.\u00a0<\/span>\u00a0<\/span><\/p>

Third in the\u00a0lineup\u00a0was Instagram, with 38% of its users visiting several times per day.\u00a0<\/span>\u00a0<\/span><\/p>

The study also found that the two platforms which\u00a0have enjoyed the most significant growth since 2019 are YouTube, which\u00a0has seen an 8% growth in users, and Reddit at 7%.\u00a0In contrast,\u00a0all other social media channels\u00a0have remained mostly level since 2019, with a few (LinkedIn, Instagram and WhatsApp) seeing\u00a0marginal\u00a0increases.\u00a0<\/span>\u00a0<\/span><\/p>

Another particularly interesting trend to note,\u00a0<\/span>based on an Analysis commissioned by Visa<\/span><\/a>\u00a0that explored the shopping habits of people online over six months, is that one in four online purchases is\u00a0now made via an interaction with a social media channel, with a staggering 17% of users actively turning to social media for shopping purposes.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does this mean for business?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With people spending more and more time on social media and the significant increase in purchases made via social platforms, businesses would benefit from offering their products and services online where possible, and leveraging social media advertisements, particularly on Facebook, Snapchat, Instagram, YouTube and Reddit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Increasing Screen Time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Time spent on social media is not the only channel that has seen an increase,\u00a0however. Based on\u00a0<\/span>data from Hootsuite<\/span><\/a>,\u00a0Internet usage has increased by an extra day per week on average, so far this year. Instead of last year\u2019s 5 hours 28 minutes, people are now online for 6 hours and 26 minutes daily.\u00a0<\/span>\u00a0<\/span><\/p>

There is no question that the lockdown has accelerated these averages, as many\u00a0people\u00a0turn to the\u00a0Internet to stay in touch with loved ones. At the end of last year, it was Google that saw the highest share of web traffic, followed by Wikipedia, BBC and Amazon. Other platforms that have enjoyed a significant increase in usage were YouTube and Facebook, who ranked 5<\/span>th<\/span>\u00a0and 6<\/span>th<\/span>\u00a0respectively and are the only platforms that appear in the top 10.<\/span>\u00a0<\/span><\/p>

In terms of how people are accessing the\u00a0digital\u00a0platforms they are spending more and more time on, the whopping majority (89.35%) are using their mobile phones, up from 85% in 2020.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does this mean for business?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There is no doubt people are spending more time online, about an hour a day more<\/span>. In addition,\u00a0<\/span>nearly everyone is using their mobile phone\u00a0<\/span>to access the\u00a0<\/span>I<\/span>nternet<\/span>, highlighting to business owners\u00a0<\/span>everywhere\u00a0<\/span>the very\u00a0<\/span>real<\/span>\u00a0need for a<\/span>\u00a0presence online and, in particular,\u00a0<\/span>an engaging online mobile experience<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Favourite Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In terms of content consumption, one key\u00a0type of media\u00a0has seen a significant rise. According to\u00a0<\/span>research from\u00a0Sortlist<\/span><\/a>, since the beginning of the pandemic 76.2% of people spend more time listening to audio content, predominantly radio, but with podcasts hot on its tail \u2013 the gap between the two in terms of popularity being only 5.2%.\u00a0<\/span>\u00a0<\/span><\/p>

In 2020\u00a0alone, 900,000 new podcasts took flight (a 300% year-on-year increase), hinting that\u00a0podcasts\u00a0could increase even further in popularity and even overtake radio eventually, as more people plug into audio series about their favourite hobbies and interests. Other popular forms of audio content include audiobooks and news.\u00a0<\/span>\u00a0<\/span><\/p>

This study also revealed that 78% of people said they had bought, or were open to buying, products promoted alongside their favourite\u00a0radio station, podcast or audiobook, which means good news for advertisers.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does this mean for business?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the recent rise in uptake of audio content and listener willingness to purchase products promoted\u00a0<\/span>alongside<\/span>\u00a0their favourite shows, now is a good time for advertisers to consider hitting the sound waves as well.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Changing Footsteps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another interesting\u00a0point\u00a0is how the pandemic is affecting in-person traffic on the high street. After non-essential shops re-opened following the November lockdown,\u00a0<\/span>a study by\u00a0<\/span>The Retail Gazette<\/span><\/a>\u00a0reported a 29% decrease in footfall, year-on-year.\u00a0<\/span>\u00a0<\/span><\/p>

Even more concerning were some statistics from Springboard which indicated footfall across all retail destinations was down 41.3% when compared with the same week in November 2019, climbing to a 51% drop on high streets and 45.6% in shopping centres.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does this mean for business?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With people spending more time online and less time in<\/span>\u00a0shops, it<\/span>\u00a0i<\/span>s vital that businesses develop their presence and offerings online; not just for survival, but also to leverage the multiple opportunities for growth available virtually.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As we\u2019ve learned over the past year, the global and domestic marketplace can be very volatile, and unforeseen events can wreak havoc on the market. The silver\u00a0<\/span>lining?<\/span>\u00a0New online ad opportunities are cropping up all the time and, when leveraged effectively, can result not just in a business\u00a0<\/span>surviving, but actually thriving in times of economic uncertainty.<\/span>\u00a0<\/span><\/span>You should therefore already be planning\/implementing an engaging mobile experience, targeting social media users with audio, visual and web<\/span>–<\/span>based channels to reach those potential customers who are now spending much more time (and money) online.<\/span><\/span>\u00a0<\/span><\/p>

The team of experts at teclan are always on hand to offer advice and help you grow your business online. Whether the goal is brand awareness, increased revenue, a website that converts or an engaging social media campaign, we have the team with the tools to help.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGrow Your Business<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elements of this Blog content first appeared in the June 2021 issue of the Executive magazine.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Over the past year, we\u2019ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns?  Our Relationship With Social Media Facebook is still top among social media […]<\/p>\n","protected":false},"author":3,"featured_media":9386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,9,19,75],"tags":[],"class_list":["post-9367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-latest","category-newsletter","category-social-media"],"acf":[],"yoast_head":"\nMarketing Trends in a Post-Covid World - Digital Marketing Experts<\/title>\n<meta name=\"description\" content=\"Marketing Trends in a Post-Covid World on the teclan blog | Get the latest news, insights and industry analysis from our team of experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teclan.com\/marketing-trends-in-a-post-covid-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Trends in a Post-Covid World - Digital Marketing Experts\" \/>\n<meta property=\"og:description\" content=\"Marketing Trends in a Post-Covid World on the teclan blog | Get the latest news, insights and industry analysis from our team of experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teclan.com\/marketing-trends-in-a-post-covid-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Experts\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T09:19:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T21:09:59+00:00\" \/>\n<meta name=\"author\" content=\"Caitlin Maclean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caitlin Maclean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/\"},\"author\":{\"name\":\"Caitlin Maclean\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#\\\/schema\\\/person\\\/be7857a3ffda8cee3f6b4fc4a179279a\"},\"headline\":\"Marketing Trends in a Post-Covid World\",\"datePublished\":\"2021-06-17T09:19:19+00:00\",\"dateModified\":\"2023-01-10T21:09:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/\"},\"wordCount\":1069,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Digital Marketing\",\"Latest News\",\"Newsletters\",\"Social Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/\",\"url\":\"https:\\\/\\\/www.teclan.com\\\/marketing-trends-in-a-post-covid-world\\\/\",\"name\":\"Marketing Trends in a Post-Covid World - 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