1.0Digital Marketing Expertshttps://www.teclan.comFergus Weirhttps://www.teclan.com/author/fergus/rich600338<blockquote class="wp-embedded-content" data-secret="OzQwez5KfF"><a href="https://www.teclan.com/what-is-brand-positioning-and-why-should-it-matter-to-you/">What is brand positioning and why should it matter to you?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.teclan.com/what-is-brand-positioning-and-why-should-it-matter-to-you/embed/#?secret=OzQwez5KfF" width="600" height="338" title="“What is brand positioning and why should it matter to you?” — Digital Marketing Experts" data-secret="OzQwez5KfF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.teclan.com/wp-includes/js/wp-embed.min.js </script> https://www.teclan.com/wp-content/uploads/2022/10/What-is-brand-positioning-and-why-does-it-matter-copy.jpg18421080Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.